Restaurants are collaborating with internet influencers to craft viral menus
Trend - Restaurants are partnering with social media-viral chefs and foodie influencers to create menus that resonate with younger audiences. These menus take inspiration from popular recipes and transform them in unique ways to differentiate themselves from competitors.
Insight - Short-form video platforms have contributed to a rise in consumer foodie culture. Algorithms have made it easy for unique, tasteful recipes to gain worldwide attention at a rapid rate. As a result of this, both professional and hobbyist chefs have taken to these platforms to share their takes on recipes, with many quickly gaining virality. In order to capitalize off of the popularity of these videos, restaurants are partnering with these creators to develop curated viral menus for patrons.
Insight - Short-form video platforms have contributed to a rise in consumer foodie culture. Algorithms have made it easy for unique, tasteful recipes to gain worldwide attention at a rapid rate. As a result of this, both professional and hobbyist chefs have taken to these platforms to share their takes on recipes, with many quickly gaining virality. In order to capitalize off of the popularity of these videos, restaurants are partnering with these creators to develop curated viral menus for patrons.
Workshop Question - How could your brand draw inspiration from viral social media trends to influence the direction of its products or services?
5 Featured, 45 Examples:
14,738 Total Clicks
Date Range:
Sep 23 — Jun 24
Trending:
Recent and Warm
Consumer Insight Topics:
