Running clubs soar in popularity as individuals look to connect in real life
Trend - Running clubs are soaring in popularity and brands are brands are tapping these groups for sampling opportunities and sponsorships. These clubs provide a structured and social environment for runners of all levels, fostering a sense of community and camaraderie.
Insight - In an increasingly tech-focused world, people are experiencing heightened levels of loneliness and are seeking meaningful, real-life connections. The high cost of living has driven individuals to look for affordable and accessible ways to stay active and socialize. Many are opting for outdoor meet-ups in parks over traditional social settings like pubs. This shift is not just about cost savings; it’s about finding community and support in shared activities
Insight - In an increasingly tech-focused world, people are experiencing heightened levels of loneliness and are seeking meaningful, real-life connections. The high cost of living has driven individuals to look for affordable and accessible ways to stay active and socialize. Many are opting for outdoor meet-ups in parks over traditional social settings like pubs. This shift is not just about cost savings; it’s about finding community and support in shared activities
Workshop Question - How can your brand leverage the growing desire for real-life connections and community-focused activities to foster stronger customer engagement?
