The New B&B Energy Drinks are Made to Order and Free from Caffeine
Katherine Pendrill — June 11, 2023 — Lifestyle
References: beansandbrews & qsrmagazine
The rapidly growing drive-thru coffee franchise is giving customers a new way to stay energized with its new line of made-to-order energy drinks called B&B Energy.
Following the footsteps of brands like Panera that have found success with house-made energy drinks, Beans & Brews' newest offering is designed to tap into the lucrative teens and young adult segment. The new B&B Energy Drinks can be served sparkling, blended, or whipped, and are made with plant-based ingredients that offer a powerful energy boost without the caffeine. In total, there are seven new flavors to choose from and they each boast unique names like Cougar’s Blood, Desert Twilight, and Pinky Swear.
The new B&B Energy drinks were officially launch on April 10th and are in stores now.
Image Credit: Beans & Brews Coffeehouse
Following the footsteps of brands like Panera that have found success with house-made energy drinks, Beans & Brews' newest offering is designed to tap into the lucrative teens and young adult segment. The new B&B Energy Drinks can be served sparkling, blended, or whipped, and are made with plant-based ingredients that offer a powerful energy boost without the caffeine. In total, there are seven new flavors to choose from and they each boast unique names like Cougar’s Blood, Desert Twilight, and Pinky Swear.
The new B&B Energy drinks were officially launch on April 10th and are in stores now.
Image Credit: Beans & Brews Coffeehouse
Trend Themes
1. Customizable Energy Drinks - As consumers look for ways to personalize their food and beverage choices, offering customizable energy drinks presents an opportunity for disruptive innovation.
2. Caffeine-free Beverages - As more consumers look for caffeine-free options, developing and marketing beverages without caffeine presents an opportunity for disruptive innovation.
3. Plant-based Energy Boosters - As consumers increasingly seek out plant-based alternatives to traditional ingredients, developing plant-based energy boosters presents an opportunity for disruptive innovation.
Industry Implications
1. Coffee Shops - Coffee shops can expand their offerings beyond coffee by providing customizable, caffeine-free energy drinks made with plant-based ingredients.
2. Beverage Industry - The beverage industry can respond to consumer demand for personalized and caffeine-free options by creating new lines of customizable energy drinks made with plant-based ingredients.
3. Health and Wellness Industry - As the health and wellness industry continues to grow, developing plant-based energy boosters that are marketed as healthier alternatives to traditional energy drinks presents an opportunity for disruptive innovation.
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