The Extra Special Pistachio Filled Croissant is at Asda
Michael Hemsworth — May 1, 2024 — Lifestyle
References: asda & grocerytrader
The Extra Special Pistachio Filled Croissant is making its debut at Asda locations in the UK to provide consumers with a premium option to pick up on their next shopping trip. The new baked good is being added to the Asda Bakery range that now includes a total of 10 croissant options, which is selling at a rate of 100,000 units each week. The all-butter croissant is freshly baked in-store and has 24 laminations for an authentically flaky profile with a nutty filling perfect for complementing a cup of coffee.
The Extra Special Pistachio Filled Croissant is already gaining traction on social media where followers on Instagram and TikTok have started voicing their support for the baked good. The croissant will be priced at £1.50 for a two-pack.
The Extra Special Pistachio Filled Croissant is already gaining traction on social media where followers on Instagram and TikTok have started voicing their support for the baked good. The croissant will be priced at £1.50 for a two-pack.
Trend Themes
1. In-store Fresh Baked Goods - Grocery stores are incorporating fresh baked goods like pistachio croissants to attract customers seeking higher quality food options.
2. Social Media Food Trends - Food products such as pistachio croissants gain rapid popularity due to endorsements and support on platforms like Instagram and TikTok.
3. Premium Grocery Offerings - Supermarkets are expanding their premium food selections with items like the pistachio-filled croissant to meet increasing consumer demand for luxurious yet convenient options.
Industry Implications
1. Grocery Retail - The grocery retail sector is elevating in-store experiences with freshly baked premium items like pistachio croissants to drive foot traffic and sales.
2. Bakery and Confectionery - The bakery industry is innovating with unique and premium products such as pistachio-filled croissants to cater to refined consumer tastes.
3. Social Media Marketing - The social media marketing industry sees an opportunity as food items like pistachio croissants become viral trends, boosting brand visibility and engagement.
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