Restaurants are collaborating with internet influencers to craft viral menus
Trend - Restaurants are partnering with social media-viral chefs and foodie influencers to create menus that resonate with younger audiences. These menus take inspiration from popular recipes and transform them in unique ways to differentiate themselves from competitors.
Insight - Short-form video platforms have contributed to a rise in consumer foodie culture. Algorithms have made it easy for unique, tasteful recipes to gain worldwide attention at a rapid rate. As a result of this, both professional and hobbyist chefs have taken to these platforms to share their takes on recipes, with many quickly gaining virality. In order to capitalize off of the popularity of these videos, restaurants are partnering with these creators to develop curated viral menus for patrons.
Insight - Short-form video platforms have contributed to a rise in consumer foodie culture. Algorithms have made it easy for unique, tasteful recipes to gain worldwide attention at a rapid rate. As a result of this, both professional and hobbyist chefs have taken to these platforms to share their takes on recipes, with many quickly gaining virality. In order to capitalize off of the popularity of these videos, restaurants are partnering with these creators to develop curated viral menus for patrons.
Workshop Question - How could your brand draw inspiration from viral social media trends to influence the direction of its products or services?
Trend Themes
1. Short-form Video Influence - Platforms like TikTok have catalyzed foodie culture, allowing unique recipes to capture global attention rapidly.
2. Collaborative Menu Development - Restaurants are increasingly partnering with online influencers to co-create unique menu items that appeal to trendy tastes.
3. Viral Recipe Adaptations - Popular online recipes are being transformed by chefs into innovative menu offerings that entice social media-savvy customers.
Industry Implications
1. Food and Beverage - The intersection of social media trends and innovative cuisine offers avenues for capturing the interest of modern patrons.
2. Social Media Marketing - Leveraging viral internet phenomena allows businesses to stay relevant and deeply engage with contemporary audiences.
3. Hospitality - Collaborative culinary ventures between influencers and restaurants can redefine dining experiences to attract curious consumers.
5 Featured, 45 Examples:
21,705 Total Clicks
Date Range:
Sep 23 — Jun 24
Trending:
This Year and Warm
Consumer Insight Topics:
