The Panera Swim Soups Highlight Panera's You Pick 2 Deal
Laura McQuarrie — June 21, 2023 — Marketing
References: ThePaneraShop & spoonuniversity
To kick off the official start of summer and bring awareness to its fan-favorite You Pick 2 deal, Panera launched a mix-and-match collection of Panera Swim Soups. This line of swimsuits boast bold designs that take cues from five Panera menu items like the Creamy Tomato Soup and the iconic Broccoli Cheddar Soup.
The Panera Swim Soups: the You Pick 2 Collection includes swim trunks, bikinis, swim tank tops and one-piece suits so that the styles can effortlessly be mixed and matched by foodies and fashionistas alike. Like the deal, Panera's branded swimsuits are all about giving people the choices that fit their taste preferences best.
Previously, Panera launched the original Panera Swim Soups collection in 2021 in celebration of "soup aficionados who eat hot soup no matter the time of year."
The Panera Swim Soups: the You Pick 2 Collection includes swim trunks, bikinis, swim tank tops and one-piece suits so that the styles can effortlessly be mixed and matched by foodies and fashionistas alike. Like the deal, Panera's branded swimsuits are all about giving people the choices that fit their taste preferences best.
Previously, Panera launched the original Panera Swim Soups collection in 2021 in celebration of "soup aficionados who eat hot soup no matter the time of year."
Trend Themes
1. Branded Fashion - The popularity of Panera Swim Soups highlights the trend of branded fashion, where companies create clothing items inspired by their products or brand identity.
2. Food-inspired Fashion - The emergence of food-inspired fashion, as seen in the Panera Swim Soups collection, presents opportunities for collaborations between food and fashion brands to create unique and innovative clothing lines.
3. Mix-and-match Clothing - The You Pick 2 Collection by Panera Swim Soups taps into the trend of mix-and-match clothing, allowing consumers to personalize their style by combining different swimwear pieces.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore partnerships with fashion brands to create clothing lines inspired by their products or menu items, fostering brand recognition and expanding into new markets.
2. Fashion - The fashion industry can leverage the popularity of food-inspired fashion by collaborating with food brands to design collections that merge culinary elements with clothing, offering unique and memorable designs to consumers.
3. Retail - The retail industry, especially in the swimwear market, can adopt the mix-and-match clothing trend by offering versatile swimwear pieces that allow customers to create their own combinations, enhancing the shopping experience and satisfying individual style preferences.
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