The Panera Roman Empire Menu Follows the Viral TikTok Hashtag
Michael Hemsworth — September 27, 2023 — Lifestyle
References: panera & restaurantbusinessonline
The Panera Roman Empire Menu has been quickly launched by the fast-casual bakery cafe brand in response to the viral TikTok hashtag.
The menu includes eight options in the mix that are all favorites amongst avid fans including the Broccoli Cheddar Soup., Frontega Chicken Sandwich, Mac & Cheese and more. The menu follows on the TikTok hashtag that has seen users asking the men in their lives how often they think about the Roman Empire. This is being used by the brand as a way to correlate the trend to the brand's offerings that avid fans are most likely to think about on a regular basis.
Senior VP of Brand Building Drayton Martin spoke on the Panera Roman Empire Menu saying, "Our iconic favorites are touchstones for our guests that spur all kinds of passionate conversations. We decided to quickly (and very quickly, as in less than 24 hours we had the menu on our site) jump in on the conversation with the introduction of our Roman Empire menu—our take on all the favorites you can’t stop thinking about. And of course—the Caesar Salad just had to be part of it.”
The menu includes eight options in the mix that are all favorites amongst avid fans including the Broccoli Cheddar Soup., Frontega Chicken Sandwich, Mac & Cheese and more. The menu follows on the TikTok hashtag that has seen users asking the men in their lives how often they think about the Roman Empire. This is being used by the brand as a way to correlate the trend to the brand's offerings that avid fans are most likely to think about on a regular basis.
Senior VP of Brand Building Drayton Martin spoke on the Panera Roman Empire Menu saying, "Our iconic favorites are touchstones for our guests that spur all kinds of passionate conversations. We decided to quickly (and very quickly, as in less than 24 hours we had the menu on our site) jump in on the conversation with the introduction of our Roman Empire menu—our take on all the favorites you can’t stop thinking about. And of course—the Caesar Salad just had to be part of it.”
Trend Themes
1. Viral Tiktok Hashtags - The Panera Roman Empire Menu taps into the trend of viral TikTok hashtags to create excitement and engagement with their brand.
2. Social Media-inspired Menus - The introduction of the Panera Roman Empire Menu reflects a growing trend of brands creating menus inspired by social media trends to connect with their target audience.
3. Brand-consumer Conversations - Panera's decision to join the conversation and introduce the Roman Empire menu highlights the importance of brands actively participating in conversations with their consumers to strengthen engagement and loyalty.
Industry Implications
1. Fast-casual Dining - The Panera Roman Empire Menu demonstrates how the fast-casual dining industry can leverage social media trends to create innovative and timely menu offerings.
2. Social Media Marketing - The success of Panera's Roman Empire Menu showcases the potential for social media marketing strategies to drive brand awareness and customer engagement.
3. Food and Beverage - The use of social media-inspired menus, like Panera's Roman Empire Menu, presents an opportunity for the food and beverage industry to connect with consumers and generate buzz around their offerings.
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