Couples Make Vows Over Bean and Beef Chalupas at Taco Bell Wedding
Andrew Sztein — January 27, 2013 — Lifestyle
References: wrcbtv & huffingtonpost
Those who like Taco Bell really love their burritos, so why not opt for a Taco Bell wedding? From hot sauce proposals to restaurant replica wedding cakes, to full ceremonies and receptions, apparently marriage and Mexican food go together like taco shells and ground beef.
This isn’t just one quirky couple tying the knot through the popular fast food chain either. Rob Poetsch, a spokesperson for the chain, told the Huffington Post that Taco Bell has “some of the most dedicated and passionate fans, and from time to time, they ask us to host weddings and other special events.”
He then added that the company as a whole is “flattered” that they could be a part of its customers’ life in such a way.
This isn’t just one quirky couple tying the knot through the popular fast food chain either. Rob Poetsch, a spokesperson for the chain, told the Huffington Post that Taco Bell has “some of the most dedicated and passionate fans, and from time to time, they ask us to host weddings and other special events.”
He then added that the company as a whole is “flattered” that they could be a part of its customers’ life in such a way.
Trend Themes
1. Fast Food Weddings - The trend of couples choosing fast food chains as wedding venues presents opportunities for disruptive innovations in the wedding planning industry.
2. Quirky Wedding Themes - The rise in themed weddings, such as Taco Bell weddings, opens up possibilities for disruptive innovations in the wedding decor and catering industries.
3. Brand Loyalty in Weddings - The willingness of couples to incorporate their favorite fast food brands into their weddings suggests a potential for disruptive innovations in brand partnerships and experiential marketing in the wedding industry.
Industry Implications
1. Wedding Planning - The trend of fast food weddings calls for disruptive innovations in wedding planning services to accommodate unique venues and themes.
2. Wedding Decor - The demand for themed weddings presents opportunities for disruptive innovations in wedding decor, specifically catering to unusual themes like fast food chains.
3. Experiential Marketing - The integration of brands into weddings indicates potential disruptive innovations in the wedding industry through experiential marketing strategies and brand collaborations.
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