The Japanese Pop Trio Perfume's Creative Promotional Strategy is Interactive
Shiori Mine — May 2, 2012 — Marketing
References: perfume-global & japantrends
Japanese pop trio Perfume promotes its latest single 'Spring of Life' with an interactive plug-in pop up ad in Shibuya, Tokyo. The bubble gum pink box is outfitted with 40 headphone plugs in which curious shoppers can plug their headphones and listen to the single.
The bring-your-own-headphones policy does not appear to be deterring the numerous fans and shoppers plugging in. The pop group also leveraged the virility of social media by using Twitter to entice fans to form crowds around the pop-up ad.
Pop bands form as quickly as they disappear, thus clever promotional strategies are crucial to making it past the cut in this highly competitive industry. The ladies of Perfume are generating crowds and curiosity through their interactive plug-in pop-up ad.
Image Source: natalie.mu
The bring-your-own-headphones policy does not appear to be deterring the numerous fans and shoppers plugging in. The pop group also leveraged the virility of social media by using Twitter to entice fans to form crowds around the pop-up ad.
Pop bands form as quickly as they disappear, thus clever promotional strategies are crucial to making it past the cut in this highly competitive industry. The ladies of Perfume are generating crowds and curiosity through their interactive plug-in pop-up ad.
Image Source: natalie.mu
Trend Themes
1. Interactive Physical Advertisements - Businesses can promote their products or services through interactive and engaging physical advertisements to generate higher engagement and curiosity among potential customers.
2. Social Media Virality Marketing - Companies can leverage the power of social media to increase the reach and virality of their marketing campaigns by using Twitter or other channels to entice fans to form crowds or participate in viral campaigns.
3. Experiential Marketing - Brands can create unique and memorable experiences for consumers by incorporating elements of interactivity, immersion, and personalization to drive engagement and loyalty.
Industry Implications
1. Music Industry - Musicians can use interactive physical advertisements and social media to drive engagement and generate buzz around new releases or upcoming concerts, increasing their fan base and revenue potential.
2. Retail Industry - Retailers can adopt experiential marketing strategies to create unique and engaging shopping experiences for consumers, driving foot traffic and sales in-store and online.
3. Entertainment Industry - Entertainment companies can leverage interactive and experiential marketing techniques to create immersive and memorable experiences for fans, increasing engagement and loyalty to the brand or franchise.
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