The Electrolux Cube Pop Up Restaurant is a Traveling Wonder
Kamal Musharbash — April 21, 2011 — Art & Design
References: electrolux & mocoloco
Appliance giant Electrolux is bringing its talent across several European countries with its temporary locations, dubbed as the Electrolux Cube Pop Up Restaurant. Fashioned across Belgium, Italy, Russia, Switzerland and Sweden, the restaurant will feed the public at three months per location. The Cube is created out of laser cut aluminum and will sit at the top of monuments and water platforms.
The endeavor is not made to generate a bundle of revenue, but to bring together families and friends over great food in a unique dining experience. The Electrolux Cube is an architectural wonder, where the concealed dining table would drop from the ceiling to bring the public together over great food. For the most creative and fun in dining experiences, the Electrolux Cube will gather the best of the best in socialites and the European public for an event unlike any other.
The endeavor is not made to generate a bundle of revenue, but to bring together families and friends over great food in a unique dining experience. The Electrolux Cube is an architectural wonder, where the concealed dining table would drop from the ceiling to bring the public together over great food. For the most creative and fun in dining experiences, the Electrolux Cube will gather the best of the best in socialites and the European public for an event unlike any other.
Trend Themes
1. Pop-up Restaurants - The trend of pop-up restaurants creates opportunities for businesses to offer unique dining experiences in temporary locations.
2. Architectural Innovations - The use of laser-cut aluminum and concealed dining tables in the Electrolux Cube demonstrate the potential for disruptive innovation in architectural design.
3. Social Dining Experiences - The Electrolux Cube's focus on bringing people together over great food highlights the demand for immersive and social dining experiences.
Industry Implications
1. Appliance Manufacturing - Appliance companies like Electrolux can explore innovative ways to incorporate design elements into their products for unique dining experiences.
2. Food and Beverage - The food and beverage industry can take advantage of the pop-up restaurant trend to offer consumers new and exciting dining options.
3. Hospitality and Event Planning - The success of the Electrolux Cube demonstrates the potential for the hospitality and event planning industry to create immersive dining experiences for customers.
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