Jeremy Gutsche — June 16, 2008 — Business
References: bzzagent
Using an innovative approach to book distribution, Dave Balter, CEO of BzzAgent.com, is releasing his book FREE through thought leaders like TrendHunter.com, our friend Guy Kawasaki, Seth Godin and more.
So if you want a copy of his book, download it here:
Dave's book, tiled the 'Word of Mouth Marketing Manual: Volume II' is a follow-up to his successful book originally published in 2005.
I had a chance to watch Dave present and it was enough to convince me to hire BzzAgent for one of my projects: So I think you'll enjoy the read.
Here's the Amazon intro, intended to hook your attention, “What do Falco and the Grateful Dead have in common? How did Joey Chesnut unseat “Tsunami†Kobayashi in the Coney Island hot dog eating contest? From Tickle-Me-Elmo and Casey Kasem to Crocs and those terribly annoying HeadOn commercials, the book is packed full of real-world examples of what makes people recommend products and services to each other. If you're a company who is interested in how to get people talking, you can't get started without reading the Manual.â€
So if you want a copy of his book, download it here:
FREE BOOK (PDF)
Dave's book, tiled the 'Word of Mouth Marketing Manual: Volume II' is a follow-up to his successful book originally published in 2005.
I had a chance to watch Dave present and it was enough to convince me to hire BzzAgent for one of my projects: So I think you'll enjoy the read.
Here's the Amazon intro, intended to hook your attention, “What do Falco and the Grateful Dead have in common? How did Joey Chesnut unseat “Tsunami†Kobayashi in the Coney Island hot dog eating contest? From Tickle-Me-Elmo and Casey Kasem to Crocs and those terribly annoying HeadOn commercials, the book is packed full of real-world examples of what makes people recommend products and services to each other. If you're a company who is interested in how to get people talking, you can't get started without reading the Manual.â€
Trend Themes
1. Innovative Book Distribution - Exploring new ways of using thought leaders for free distribution, such as partnering with established websites, can disrupt traditional book distribution methods.
2. Word-of-mouth Marketing - As consumers rely more on recommendations from friends and family, developing effective word-of-mouth marketing strategies has the potential to disrupt traditional advertising methods.
3. Real-world Examples in Marketing - Highlighting real-world examples of successful marketing techniques can disrupt traditional marketing education, which is often focused on theoretical concepts.
Industry Implications
1. Book Publishing - Traditional book publishers can explore new distribution channels, such as partnering with websites and targeting thought leaders, in response to the rise of digital publishing and free content.
2. Marketing - The emergence of word-of-mouth as a key factor in purchasing decisions presents opportunities for companies to develop new marketing strategies that leverage customer recommendations and online reviews.
3. Marketing Education - Marketing schools and programs can incorporate more real-world examples in their curriculum and move beyond theoretical concepts, better preparing students for the current marketing landscape.
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