Walgreens and The Old Gays Partnered to Promote a New App
Michael Hemsworth — July 27, 2022 — Marketing
References: walgreens & drugstorenews
Walgreens and The Old Gays have partnered to promote the new features available within the retailers app that are perfect for helping mature consumers stay on top of their health.
The partnership consists of the all-gay group participating in a commercial where they're introduced to the app for handling prescriptions and more. The app offers users the ability to get pill reminders, refills by scanning their prescriptions and even chat with pharmacists on a 24/7 basis. The campaign is promotes inclusivity for members of the LGBTQ+ community and beyond.
Walgreens Pharmacist at an HIV-specialized pharmacy in Los Angeles Loza Theodros spoke on the Walgreens and The Old Gays partnership saying, "For those with chronic conditions like HIV, taking medications on a regular basis is crucial for managing their health. Setting up automatic refills or selecting same-day delivery can remove barriers to keeping on top of a medication regimen, and give time back for what matters most —like dance practice."
The partnership consists of the all-gay group participating in a commercial where they're introduced to the app for handling prescriptions and more. The app offers users the ability to get pill reminders, refills by scanning their prescriptions and even chat with pharmacists on a 24/7 basis. The campaign is promotes inclusivity for members of the LGBTQ+ community and beyond.
Walgreens Pharmacist at an HIV-specialized pharmacy in Los Angeles Loza Theodros spoke on the Walgreens and The Old Gays partnership saying, "For those with chronic conditions like HIV, taking medications on a regular basis is crucial for managing their health. Setting up automatic refills or selecting same-day delivery can remove barriers to keeping on top of a medication regimen, and give time back for what matters most —like dance practice."
Trend Themes
1. Mature Health Apps - The partnership between Walgreens and The Old Gays creates an opportunity for the development of more mature-focused health apps.
2. Inclusive Advertising - Walgreens' campaign with The Old Gays highlights the trend towards more inclusive advertising in marketing and advertising campaigns for businesses.
3. Health Reminder Tech - The app's pill reminders and 24/7 chat with pharmacists is an innovative technology trend for healthcare businesses in creating convenient and effective healthcare for consumers.
Industry Implications
1. Pharmaceutical Industry - The app partnership provides an opportunity for pharmaceutical companies to develop apps for mature consumers and promote their products in an inclusive manner.
2. Health Tech Industry - The app partnership highlights a trend in the health tech industry towards creating more mature-focused technology solutions for health-related problems.
3. Advertising Industry - Inclusive advertising campaigns like Walgreens and The Old Gays' partnership can create opportunities for businesses to reach a more diverse and conscientious consumer base.
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