Mr. Jam Packaging Features a Whimsical Piece of Headwear on Every Jar
Amelia Roblin — January 17, 2014 — Lifestyle
References: foodwill.net & packagingoftheworld
Mr. Jam packaging has literally been dressed up by the design team at Foodwill. The brand identity for the sweet preserves features a series of delightful hat images, with each jam jar bearing the a single one.
Bowler hats, top hats and fedoras are illustrated on the white labels of the spreads, actually serving to describe the contents of the containers. The decorative element on the front brim of each accessory is the prime fruity ingredient in that particular recipe. You'll notice apples, oranges, plums, grapes and all sorts of berries, to name a few. The Andriotis Foods Mr. Jam packaging has a playfully proper appearance that will tempt the consumer beyond the taste of the product.
Bowler hats, top hats and fedoras are illustrated on the white labels of the spreads, actually serving to describe the contents of the containers. The decorative element on the front brim of each accessory is the prime fruity ingredient in that particular recipe. You'll notice apples, oranges, plums, grapes and all sorts of berries, to name a few. The Andriotis Foods Mr. Jam packaging has a playfully proper appearance that will tempt the consumer beyond the taste of the product.
Trend Themes
1. Whimsical Packaging Design - Exploring unique and creative packaging designs that incorporate playful elements like hat illustrations.
2. Descriptive Container Labeling - Using visual cues on product labels to describe the contents in a fun and engaging way.
3. Innovative Brand Identity - Developing branding strategies that go beyond traditional logos and incorporate unique visual elements to create a distinct brand identity.
Industry Implications
1. Food Packaging - Exploring new design concepts for food packaging that enhance the overall consumer experience.
2. Food and Beverage - Implementing creative labeling techniques and visual elements to differentiate products in the highly competitive food and beverage industry.
3. Design and Marketing - Utilizing innovative branding strategies to stand out in the design and marketing industry and attract consumer attention.
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