Save The Children's Christmas Jumper Day Auction is Luxurious
Vasiliki Marapas — November 25, 2013 — Social Good
References: savethechildren.org.uk & thecitizensoffashion
Perhaps your idea of Christmas sweaters is more of the ugly variety than luxury, but that may change after you catch a glimpse of the Save the Children's 'Christmas Jumper Day' Auction collection.
The organization enlisted the help of 12 British designers to amass a collection of designer jumpers that will have you drooling. The list includes renowned brands like Vivienne Westwood, Burrberry, Paul Smith, Matthew Williamson and Giles Deacon. The contributions vary from sophisticated (Deacon's color-fade, bejeweled design,) romantic (Burberry's heart-covered confection) and quirky (Paul Smith's cheeky cartoon donation.)
The collection will be shown at the Village of Westfield in London from November 28th to the 30th of December, but will actually be auctioned off via SMS on the 13th. If you want to stay cozy and give back, check out these luxe looks.
The organization enlisted the help of 12 British designers to amass a collection of designer jumpers that will have you drooling. The list includes renowned brands like Vivienne Westwood, Burrberry, Paul Smith, Matthew Williamson and Giles Deacon. The contributions vary from sophisticated (Deacon's color-fade, bejeweled design,) romantic (Burberry's heart-covered confection) and quirky (Paul Smith's cheeky cartoon donation.)
The collection will be shown at the Village of Westfield in London from November 28th to the 30th of December, but will actually be auctioned off via SMS on the 13th. If you want to stay cozy and give back, check out these luxe looks.
Trend Themes
1. Luxury Christmas Sweaters - The trend of luxury Christmas sweaters offers an opportunity for fashion brands to create high-end, stylish holiday clothing.
2. Designer Collaboration - The trend of designer collaboration in creating Christmas sweaters presents an opportunity for brands to expand their reach and tap into new markets.
3. Charitable Fashion - The trend of charitable fashion, like the Save the Children's 'Christmas Jumper Day' Auction, allows brands to combine fashion with a social cause, creating a positive impact.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of luxury Christmas sweaters and designer collaborations to offer unique and upscale holiday clothing options.
2. Retail - Retailers can partner with charitable organizations and participate in charitable fashion events to generate positive brand associations and attract socially conscious consumers.
3. Textile and Apparel Manufacturing - The textile and apparel manufacturing industries can explore the production of high-quality Christmas sweaters that cater to the luxury market and support charitable causes.
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