The Weightless Project Motivates You to Get in Shape and Give Back
Jennifer Paul — February 5, 2014 — Lifestyle
References: weightlessproject.org & adverblog
The 'Weightless Project' is giving you the opportunity to get in the best shape of your life while helping others. I can't think of a better incentive to start hitting the gym! Obesity is always a touchy subject but in this case it is meant to provide encouragement to those who may not feel the need or motivation to get in shape. The Weightless Project has combined wearable technology like the Fitbit and Basi to pressure people to stay in shape for a good cause.
The way it works is as your calories are ticking off on your wearable fitness tracker, donations are provided. The service works once you have signed up on the site and for every 1,000 calories you burn there is a donation of $1 to the project's food aid program of choice.
The way it works is as your calories are ticking off on your wearable fitness tracker, donations are provided. The service works once you have signed up on the site and for every 1,000 calories you burn there is a donation of $1 to the project's food aid program of choice.
Trend Themes
1. Wearable Fitness Trackers - Opportunity for wearable technology companies to partner with charitable organizations to incentivize fitness through donations.
2. Fitness for a Cause - Potential for businesses to create fitness programs that contribute to charitable initiatives, providing dual benefits for participants.
3. Incentivized Philanthropy - Emerging trend of connecting personal fitness achievements with charitable donations, creating a win-win scenario for individuals and non-profit organizations.
Industry Implications
1. Wearable Technology - Disruptive innovation opportunity for wearable technology companies to incorporate charitable giving incentives into their fitness trackers.
2. Fitness and Wellness - Potential for the fitness industry to create specialized programs that combine physical health goals with philanthropic efforts, appealing to socially-conscious consumers.
3. Non-profit Organizations - Opportunity for non-profit organizations to collaborate with fitness companies in order to raise funds through incentivized fitness initiatives.
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