The Sevenly 'Stop Gendercide in China' Shirts are Promoting Lives
Jennifer Gosnell — July 14, 2013 — Social Good
References: youtube & sevenly.org
With the tagline "all girls allowed," the Sevenly 'Stop Gendercide in China' campaign this week is aimed at stopping the terrible results from China's one-child rule.
Each week, Sevenly takes on a new cause and issues products that support these ongoing battles. Their fight against China's life-costing laws is another great campaign by this awesome social business. Their range of t-shirts and long-sleeve shirts carry the message "help girls in China live life," in a beautiful script that is direct and impactful. Furthermore, $7 of your purchase goes directly to funds that fight this law.
The campaign video does a fantastic job of addressing why this is such an important cause that affects everyone around the world. Mothers, sisters, daughters, wives and friends are important aspects of everyone's lives and Sevenly is doing what they can to ensure that people across the world realize this fact.
Contact Information
Sevenly Website
Sevenly on Twitter
Sevenly on Facebook
Each week, Sevenly takes on a new cause and issues products that support these ongoing battles. Their fight against China's life-costing laws is another great campaign by this awesome social business. Their range of t-shirts and long-sleeve shirts carry the message "help girls in China live life," in a beautiful script that is direct and impactful. Furthermore, $7 of your purchase goes directly to funds that fight this law.
The campaign video does a fantastic job of addressing why this is such an important cause that affects everyone around the world. Mothers, sisters, daughters, wives and friends are important aspects of everyone's lives and Sevenly is doing what they can to ensure that people across the world realize this fact.
Contact Information
Sevenly Website
Sevenly on Twitter
Sevenly on Facebook
Trend Themes
1. Gendercide Awareness - An increasing concern for gender inequality in China presents an opportunity for companies to develop products and campaigns that raise awareness and address this issue.
2. Social Activism Merchandise - The success of Sevenly's campaign demonstrates a growing trend of consumers supporting social causes through the purchase of merchandise, creating opportunities for businesses to align with causes and engage socially conscious customers.
3. Impactful Campaign Videos - The effectiveness of Sevenly's campaign video highlights the potential for businesses to create compelling videos that educate and mobilize audiences towards social change.
Industry Implications
1. Apparel - The apparel industry can leverage the demand for socially conscious clothing by producing gender equality-themed merchandise that supports causes and raises awareness.
2. E-commerce - The e-commerce industry can provide platforms and distribution networks for businesses to sell social activism merchandise, connecting customers with causes they care about.
3. Online Advertising and Marketing - The online advertising and marketing industry can help businesses create impactful campaign videos that effectively communicate important social causes, engaging a wider audience and mobilizing them towards action.
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