Ramada Resort Karon Beach Phuket
Nisara — February 20, 2007 — Art & Design
References: hospitalitynet.org
Although the trend for themed hotel is limited to boutique hotel, Ramada Resort Karon Beach Phuket has introduced the themed rooms for kids. This is a new concept of family vacations in Thailand. The resort offers 3 different adventure themes such as the Outer Space room, the Underwater room, and the Castle room. These kid rooms are connected to the Duplex Suite so that all of family can enjoy the pleasure time together.
Implications - In most developed countries, children are responsible for the purchase of the most expensive consumer goods. In fact, it's customary for parents to delegate decisions to the children or simply spoil them, after all, they're exposed to Internet advertising and are more informed. Companies that target children or their interests will capture the attention of some of the largest spenders in the Western world.
Implications - In most developed countries, children are responsible for the purchase of the most expensive consumer goods. In fact, it's customary for parents to delegate decisions to the children or simply spoil them, after all, they're exposed to Internet advertising and are more informed. Companies that target children or their interests will capture the attention of some of the largest spenders in the Western world.
Trend Themes
1. Themed Hotel Rooms - The introduction of themed rooms for kids in hotels presents opportunities for hotels to create immersive and unique experiences.
2. Family-focused Vacations - The concept of family vacations with themed rooms offers a new and enticing option for families looking for memorable experiences.
3. Children as Decision-makers - Companies that target children or cater to their interests have the potential to capture the attention of influential spenders in the Western world.
Industry Implications
1. Hospitality - Hotels can leverage themed rooms to attract families and differentiate themselves from competitors.
2. Travel and Tourism - The introduction of family-focused vacations with themed rooms creates new opportunities for the travel and tourism industry to cater to the needs and preferences of families.
3. Consumer Goods - Companies that focus on children as decision-makers can tap into a lucrative market of informed and influential young consumers.
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