Chrysler Voyager, Dodge ZEO, Jeep Renegade
Rose A. Valenta — December 2, 2007 — Autos
Chrysler released sketches of three eco-friendly concepts it will unveil at the 2008 Detroit Auto Show: the 2008 Chrysler Voyager Concept, the 2008 Dodge ZEO Concept, and the 2008 Jeep Renegade Concept. All, except the Zeo, feature hybrid engines. The Zeo is totally electric.
The North American International Auto Show (NAIAS) will be held at the COBO Center in Detroit, Michigan, from Saturday, January 19 through Sunday, January 27, 2008.
Implications - As the world continues to become more urbanized, consumers are beginning to grow wary of the sustainability of the planet. Businesses that sell products that help sustain a green lifestyle will appeal to many modern consumers. Not only will businesses be perceived as compassionate towards the environment, their products will help eco-conscious consumers adapt to their new lifestyles.
The North American International Auto Show (NAIAS) will be held at the COBO Center in Detroit, Michigan, from Saturday, January 19 through Sunday, January 27, 2008.
Implications - As the world continues to become more urbanized, consumers are beginning to grow wary of the sustainability of the planet. Businesses that sell products that help sustain a green lifestyle will appeal to many modern consumers. Not only will businesses be perceived as compassionate towards the environment, their products will help eco-conscious consumers adapt to their new lifestyles.
Trend Themes
1. Hybrid Engines - Opportunity to develop and improve hybrid engine technology for eco-friendly vehicles.
2. Electric Vehicles - Potential for disruptive innovation in the development of efficient and affordable electric vehicles.
3. Sustainable Lifestyle - Demand for products that promote a green lifestyle presents opportunities for businesses to create sustainable and eco-friendly offerings.
Industry Implications
1. Automotive - The automotive industry can capitalize on the growing demand for eco-friendly vehicles by investing in the development and marketing of hybrid and electric cars.
2. Renewable Energy - The renewable energy industry can benefit from the rise of electric vehicles, as they create demand for clean energy sources to power these vehicles.
3. Green Product Manufacturing - Manufacturers can seize the opportunity to produce and market a wide range of eco-friendly products that cater to consumers' desire for sustainable choices.
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