The Nike+ Running App Sets Runners up for Success
Nicole Ballantyne-Choo — July 24, 2013 — Lifestyle
References: nikeplus.nike
The Nike+ Running App is the best motivation to help you achieve your goals faster.
Having the discipline to stick to a running schedule, especially after a long day at work, can be difficult. This app comes with many features to get you on the right track. For example, you can map your runs to set a goal of where and how far you'd like to run, and while you're running, your distance, pace, time and calories burned are all displayed.
The motivational aspect comes into play with the cheering section. This feature allows you to post your run on Facebook. Anytime someone likes or comments on your running status, you will hear real-time cheers inspiring you to keep going. Also, when you beat your personal best you are rewarded with badges.
The Nike+ Running App sets you up for success.
Having the discipline to stick to a running schedule, especially after a long day at work, can be difficult. This app comes with many features to get you on the right track. For example, you can map your runs to set a goal of where and how far you'd like to run, and while you're running, your distance, pace, time and calories burned are all displayed.
The motivational aspect comes into play with the cheering section. This feature allows you to post your run on Facebook. Anytime someone likes or comments on your running status, you will hear real-time cheers inspiring you to keep going. Also, when you beat your personal best you are rewarded with badges.
The Nike+ Running App sets you up for success.
Trend Themes
1. Social Fitness Apps - Opportunity for disruptive innovation in creating social fitness apps that utilize real-time cheering and rewards to motivate users.
2. Goal-setting Technology - Opportunity for disruptive innovation in developing goal-setting technology within running apps to help users track and achieve their running goals.
3. Gamification in Fitness - Opportunity for disruptive innovation in integrating gamification elements, such as badges and rewards, into fitness apps to enhance motivation and engagement.
Industry Implications
1. Health and Fitness - Opportunity for disruptive innovation in the health and fitness industry to develop more interactive and motivating running apps.
2. Social Media - Opportunity for disruptive innovation in the social media industry by creating platforms that encourage fitness activities and social interaction.
3. Wearable Technology - Opportunity for disruptive innovation in the wearable technology industry to enhance the performance and features of running apps through smartwatches and fitness trackers.
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