The #Skyrec Program Lets You Record Shows with a Twitter Retweet
Alexander Lam — July 3, 2013 — Pop Culture
References: isobar & springwise
Brilliantly integrating social media with television, subscription-TV operator SKY Brazil has launched the #SkyRec program. Using Twitter, users of the program can record their favorite shows with just a retweet. Subscribers can browse through SKY's twitter account to find shows. If they find one, all they have to do is retweet the show with the hashtag #SkyRec. SKY will then record the show for you from your home device.
The #SkyRec program was designed by ad agency AgênciaClick Isobar. #SkyRec was developed in order to simultaneously provide a convenient way for users to record shows while increasing SKY's brand awareness through social media.
SKY subscribers in Brazil can get started by registering on the SKY site and connecting with a Twitter account.
The #SkyRec program was designed by ad agency AgênciaClick Isobar. #SkyRec was developed in order to simultaneously provide a convenient way for users to record shows while increasing SKY's brand awareness through social media.
SKY subscribers in Brazil can get started by registering on the SKY site and connecting with a Twitter account.
Trend Themes
1. Social Media-integrated Television - Disruptive innovation opportunity: Develop innovative ways to integrate social media platforms with television services to enhance user experience and engagement.
2. Hashtag-based Content Recording - Disruptive innovation opportunity: Create platforms or services that allow users to record TV shows by simply retweeting or using hashtags, simplifying the recording process.
3. Brand Awareness Through Social Media - Disruptive innovation opportunity: Design strategies or tools that leverage social media platforms to increase brand awareness and engagement for businesses.
Industry Implications
1. Television and Broadcasting - Disruptive innovation opportunity: Explore new technologies or approaches to revolutionize the television and broadcasting industry by integrating social media and simplifying content recording.
2. Advertising and Marketing - Disruptive innovation opportunity: Develop innovative advertising strategies that utilize social media platforms to increase brand awareness and engagement for businesses.
3. Technology and Software Development - Disruptive innovation opportunity: Create cutting-edge technologies and software solutions that enable seamless integration of social media platforms with various industries, including television, broadcasting, and marketing.
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