CJ Group Teams with AEG to Install the First 4D Theater in LA
Jamie Danielle Munro — March 27, 2014 — Pop Culture
The CJ Group has teamed up with AEG to create the first 4D theater of its kind in the downtown LA area. Viewers are used to the sensory experiences of sight and sound when watching a movie at the cinema, but now items like wind and smoke will be incorporated.
The exciting part about this development is imagining the possibilities of where this could go in the future. Smoke and wind are one thing for now, but imagine if the masterminds behind this design could come up with the appropriate smells for each film? Anything about cooking would definitely have audience members hitting up the food stands afterwards, which would be great business for the 4D theater. This is just the beginning of a new type of movie-going experience.
The exciting part about this development is imagining the possibilities of where this could go in the future. Smoke and wind are one thing for now, but imagine if the masterminds behind this design could come up with the appropriate smells for each film? Anything about cooking would definitely have audience members hitting up the food stands afterwards, which would be great business for the 4D theater. This is just the beginning of a new type of movie-going experience.
Trend Themes
1. 4D Theater Experience - The incorporation of senses beyond sight and sound in movie theaters presents opportunities for further development of immersive technologies.
2. Sensory Integration - Development of appropriate physical sensations to accompany visual and auditory experiences may create new opportunities in enhancing engagement with customers beyond movie theaters.
3. Experiential Entertainment - Introduction of the 4D theater experience could pave the way for new forms of experiential entertainment in other sectors such as theme parks or live events.
Industry Implications
1. Movie Theater Industry - 4D movie theaters are likely to disrupt traditional movie theater business models and present opportunities for companies in this industry to create additional revenue streams by offering immersive experiences.
2. Entertainment Industry - New sensory technologies such as those used in 4D theaters may be incorporated in other sectors of entertainment like theme parks and live events to enhance overall experiences and customer engagement.
3. Technology Industry - Innovations in sensory technology are key to creating immersive experiences, and the development of more sophisticated and affordable technology can create new opportunities for companies in this industry.
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