The Space Channel's Elevator Prank Plays with People's Minds
Laura McQuarrie — November 30, 2013 — Marketing
References: ageisobar.br & creativeguerrillamarketing
This elevator prank to promote the Space Channel has people enter an elevator as usual and then show the face of a man on the TV screen inside the elevator, nothing that this corpse had disappeared from a funeral.
The passengers are on their way to another floor when the doors of the elevator open and they are confronted by the same “dead” man. Because elevators are so small and uncomfortable, it’s natural to want to follow the lead of everyone else inside and stand looking forward, without making eye contact. But the “corpse” menacingly stares directly at the elevator passengers, but doesn’t do much else. As absurd as it seems, it must have been terrifying to experience because your mind would be spinning out of control.
The promotion was for the Space Channel’s ‘Frightening October III,’ promising that “the fear will mess with your mind.”
The passengers are on their way to another floor when the doors of the elevator open and they are confronted by the same “dead” man. Because elevators are so small and uncomfortable, it’s natural to want to follow the lead of everyone else inside and stand looking forward, without making eye contact. But the “corpse” menacingly stares directly at the elevator passengers, but doesn’t do much else. As absurd as it seems, it must have been terrifying to experience because your mind would be spinning out of control.
The promotion was for the Space Channel’s ‘Frightening October III,’ promising that “the fear will mess with your mind.”
Trend Themes
1. Elevator Pranks - Opportunity for companies to create viral marketing campaigns and engage with audiences through interactive and unexpected elevator pranks.
2. Psychological Mind Games - Potential for innovative businesses to design immersive experiences that challenge and manipulate the human mind, creating heightened emotional responses.
3. Fear-based Promotions - Disruptive innovation opportunity for marketers to leverage fear as a powerful tool to captivate and engage consumers in promotional campaigns.
Industry Implications
1. Marketing and Advertising - Opportunity for marketing agencies to deliver unique and memorable brand experiences to clients by incorporating elevator pranks and other unconventional marketing tactics.
2. Entertainment and Media - Potential for entertainment companies to develop thrilling and immersive content that utilizes psychological mind games to engage audiences and create memorable experiences.
3. Experiential Events - Disruptive innovation opportunity within the events industry to create fear-based promotional events that challenge attendees' perceptions and generate buzz for brands.
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