'Base Coat' Sets Itself Apart by Not Offering Gels and Acrylics
Laura McQuarrie — November 15, 2016 — Lifestyle
References: basecoatnailsalon & hollywoodreporter
'Base Coat' is the name of a new non-toxic nail bar in downtown LA that's putting a premium on health and wellness when it comes to beauty. While there are many nail salons that promise to offer completely "all-natural" services, Base Coat refuses to offer gels and acrylics, because these types of nail treatments can be highly toxic to both clients and nail technicians. As such, Base Coat's formulas are free from the six most common chemicals found in nail polishes, including those that have been linked to major health problems such as cancer and asthma.
To complement the non-toxic beauty services that can be had at Base Coat, the salon also offers a range of healthy refreshments such as tonics, mocktails, juices and teas.
To complement the non-toxic beauty services that can be had at Base Coat, the salon also offers a range of healthy refreshments such as tonics, mocktails, juices and teas.
Trend Themes
1. Non-toxic Beauty Services - Opportunity for beauty salons to offer non-toxic alternatives and cater to health-conscious consumers.
2. Health and Wellness Niche - Potential for businesses to tap into the growing demand for health-focused products and services in the beauty industry.
3. Green Beauty Movement - Increasing interest in eco-friendly beauty products and services presents opportunities for sustainable salons.
Industry Implications
1. Beauty Salons - Salons can differentiate themselves by offering non-toxic beauty services and products.
2. Health and Wellness - Opportunities for health and wellness businesses to expand into the beauty industry and provide non-toxic options.
3. Beverage and Refreshments - Potential for beverage companies to collaborate with beauty salons in offering healthy refreshments to customers.
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