These Drinks are Inspired by Tonics and Elixirs Made by Apothecaries
Mishal Omar — August 22, 2016 — Lifestyle
References: marxdesign.co.nz & packagingoftheworld
The term "apothecary" is an old-fashioned one for people in medical professions such as surgeons, doctors and pharmacists -- and Marx Design created branding for its client 'StrangeLove' that was inspired by those professions.
The brand creates craft beverages that can be consumed on their own and also mixed with alcoholic beverages. The bottles are inspired by the tonics and elixirs that the company associates with the job description of an apothecary. The resulting branding is clean and minimal with color palettes inspired by the middle of the 20th century. The labels on the craft bottles are also minimal, with each following a simple color scheme and featuring a basic graphic.
These unconventional bottles show off designs that perfectly reflect the brand they are representative of.
The brand creates craft beverages that can be consumed on their own and also mixed with alcoholic beverages. The bottles are inspired by the tonics and elixirs that the company associates with the job description of an apothecary. The resulting branding is clean and minimal with color palettes inspired by the middle of the 20th century. The labels on the craft bottles are also minimal, with each following a simple color scheme and featuring a basic graphic.
These unconventional bottles show off designs that perfectly reflect the brand they are representative of.
Trend Themes
1. Apothecary-inspired Branding - Opportunities for crafting branding design that reflects historical professions and traditions.
2. Minimalist Label Design - Potential for creating craft beverage packaging with concise branding and graphic design elements.
3. Craft Beverages for Mixing - Innovation for developing craft beverage products that are versatile and appeal to a range of consumers.
Industry Implications
1. Beverage Manufacturing - Opportunities for creating unique branding and product designs within the competitive beverage market.
2. Graphic Design - Potential for designing effective minimalist packaging that will stand out on store shelves.
3. Bar and Hospitality - Innovation for creating new mixed drink offerings that appeal to consumers who appreciate craft and quality.
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