GT's Kombucha Launched Fermented Tea Beverage with a 'Koffee' Flavor
Laura McQuarrie — June 1, 2018 — Lifestyle
References: gtslivingfoods & bevindustry
One of the newest Enlightened Kombucha beverages to be added to GT’s Kombucha line is 'Koffee,' which shares a cold coffee flavor. Just like previously introduced flavors from GT’s Kombucha, this new coffee-flavored small-batch kombucha variety is raw, organic, non-dairy, gluten-free and rich in probiotics and enzymes to support good gut health.
As well as satisfying a consumer's desire for a functional beverage, kombucha offers a healthy, refreshing alternative to sugary sodas, especially since it boasts a texture that's effervescent. In the case of this coffee-flavored kombucha, consumers also have the chance to enjoy the flavor of java without the jittery side effects.
Alongside its new Koffee kombucha flavor, GT’s Kombucha also added to its line with other summer varieties such as Pink Lady Basil and Watermelon Wonder.
As well as satisfying a consumer's desire for a functional beverage, kombucha offers a healthy, refreshing alternative to sugary sodas, especially since it boasts a texture that's effervescent. In the case of this coffee-flavored kombucha, consumers also have the chance to enjoy the flavor of java without the jittery side effects.
Alongside its new Koffee kombucha flavor, GT’s Kombucha also added to its line with other summer varieties such as Pink Lady Basil and Watermelon Wonder.
Trend Themes
1. Functional Beverages - The rise of functional beverages, like coffee-flavored kombuchas, offers unique opportunities for innovative health and wellness products.
2. Alternative to Sugary Sodas - The demand for healthier beverage alternatives, such as kombucha, presents opportunities for disruptive innovation in the beverage industry by offering refreshing options.
3. Probiotics and Gut Health - The growing interest in probiotics and their positive impact on gut health opens up avenues for innovative products that promote digestive wellness.
Industry Implications
1. Health and Wellness - The health and wellness industry can explore the potential of coffee-flavored kombuchas to create functional beverages that cater to specific consumer needs.
2. Beverage - The beverage industry can tap into the demand for healthier alternatives to sugary sodas by developing innovative, refreshing options like kombuchas.
3. Nutritional Supplements - The nutritional supplement industry can leverage the popularity of probiotics and develop products that promote digestive health, such as kombuchas enriched with additional beneficial ingredients.
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