Cloud b's Twilight Turtle Tunes Helps to Provide a Restful Sleep
Laura McQuarrie — February 19, 2014 — Life-Stages
References: itunes.apple & cloudb
Twilight Turtle Tunes is a new addition to Cloud b’s line of award-winning toys to help kids get to sleep. This new multi-sensory Cloud b toy builds off the features of its Twilight Turtle, that makes colorful light projections that turns a dark room into a soothing starry one. Twilight Turtle Tunes takes this concept a bit further and combines lights with sounds to create an even more relaxing environment to fall asleep in.
The Twilight Turtle Tunes are Cloud b’s first ever toys to make use of wireless Bluetooth technology and the plush toys are integrated with the free-to-download Twilight Turtle Tunes app. The app gives access to a library of sounds like those of “Slumberland” or a “Tea Party.” Cloud b also offers a premium version of the app for $1.99, where unique tracks can be remixed to create even more relaxing melodies.
The Twilight Turtle Tunes are Cloud b’s first ever toys to make use of wireless Bluetooth technology and the plush toys are integrated with the free-to-download Twilight Turtle Tunes app. The app gives access to a library of sounds like those of “Slumberland” or a “Tea Party.” Cloud b also offers a premium version of the app for $1.99, where unique tracks can be remixed to create even more relaxing melodies.
Trend Themes
1. Multi-sensory Toys - There is an opportunity to create more multi-sensory toys that combine different sensory inputs to provide a more immersive and relaxing experience.
2. Bluetooth-enabled Toys - Creating more toys that integrate with mobile apps using wireless Bluetooth technology can enhance the interactive and educational value of a toy.
3. Sleep-inducing Toys - There is potential for more sleep-inducing toys that use calming lights, sounds and other sensory inputs to help children relax and fall asleep faster.
Industry Implications
1. Children's Toys - The children's toy industry can benefit from developing more toys that utilize multi-sensory inputs to create a more immersive and educational experience.
2. Mobile Apps - Developing mobile apps that integrate with toys using Bluetooth technology can add value for parents and children, creating a more interactive and engaging playtime experience.
3. Health and Wellness - There is potential for the health and wellness industry to create more products that help improve sleep quality among children, such as by developing more sleep-inducing toys that use light and sounds.
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