Karl Lagerfeld's Smoke-Filled Fendi Fall 2009 Campaign
Marissa Brassfield — July 16, 2009 — Fashion
References: fendi & fashiongonerogue
Karl Lagerfeld's Fendi Fall 2009 campaign shoot is a smoke-filled, almost apocalyptic photo series. Model Jessica Stam wears dark clothes, super-smoky eye makeup and a brooding expression that screams drama and suspense.
In the second image of Karl Lagerfeld's photography for the Fendi Fall 2009 campaign above, you'll see a male figure walking through the tunnel towards Jessica Stam. What's he doing there? I have no idea, but it doesn't look good for our heroine.
Implications - Consumers are requesting that more and more products with a different subversive and darker image. Buyers are no longer satisfied with pretty images, and are now looking to more thought-provoking images. Businesses that are looking to connect to their clientele should use this aesthetic.
In the second image of Karl Lagerfeld's photography for the Fendi Fall 2009 campaign above, you'll see a male figure walking through the tunnel towards Jessica Stam. What's he doing there? I have no idea, but it doesn't look good for our heroine.
Implications - Consumers are requesting that more and more products with a different subversive and darker image. Buyers are no longer satisfied with pretty images, and are now looking to more thought-provoking images. Businesses that are looking to connect to their clientele should use this aesthetic.
Trend Themes
1. Subversive Fashion - There is a growing demand for products with a different subversive and darker image, offering opportunities for businesses to cater to this aesthetic.
2. Thought-provoking Visuals - Consumers are no longer satisfied with pretty images and are seeking more thought-provoking visuals, creating opportunities for businesses to create impactful and dramatic campaigns.
3. Dramatic Makeup - The popularity of super-smoky eye makeup in fashion shoots presents an opportunity for makeup brands and artists to explore and create more dramatic and expressive looks.
Industry Implications
1. Fashion - The fashion industry can tap into the demand for subversive fashion and thought-provoking visuals to create unique and impactful campaigns.
2. Beauty - The beauty industry can capitalize on the popularity of dramatic makeup looks by offering innovative products and techniques for creating mesmerizing eye makeup.
3. Photography - Photography professionals can explore the trend of thought-provoking visuals and dramatic campaigns to push the boundaries of artistic expression and storytelling.
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