The Rimac Insurance Ads Ensures That Everything Comes from Within
Meghan Young — July 5, 2011 — Lifestyle
References: ddb & ibelieveinadv
I think it is a safe bet to assume that the Rimac Insurance ad campaign was inspired by Katy Perry's 'Firework' music video. In that video, you see how individuals short on self-esteem and self-confidence suddenly find their inner strength, which is then translated into a burst of fireworks from their chest. This beautiful sentiment is echoed in the Rimac Insurance ad campaign both visually and spiritually.
Conceived and executed by Peru-based ad agency PragmaDDB, the Rimac Insurance ad campaign centers on four words: creativity, talent, effort and dreams. The tagline 'Asegurando personas, aseguramos todo lo que llevan dentro,' roughly translates to 'ensures people that everything comes from within.' Hence the stunning show of colorful fireworks. It essentially encourages people to live life while comforting them with Rimac Insurance's protection.
Conceived and executed by Peru-based ad agency PragmaDDB, the Rimac Insurance ad campaign centers on four words: creativity, talent, effort and dreams. The tagline 'Asegurando personas, aseguramos todo lo que llevan dentro,' roughly translates to 'ensures people that everything comes from within.' Hence the stunning show of colorful fireworks. It essentially encourages people to live life while comforting them with Rimac Insurance's protection.
Trend Themes
1. Empowerment Through Self-expression - Disruptive innovation opportunity: Develop personalized insurance products that cater to customers' individual needs and aspirations.
2. Visual Storytelling in Advertising - Disruptive innovation opportunity: Incorporate interactive and immersive visual elements in ad campaigns to engage and resonate with audiences.
3. Emphasizing Emotional Connection - Disruptive innovation opportunity: Integrate emotional messaging and storytelling techniques to establish a deeper connection with customers and enhance brand loyalty.
Industry Implications
1. Insurance - Disruptive innovation opportunity: Utilize data analytics and AI to personalize insurance policies and enhance customer experience.
2. Advertising - Disruptive innovation opportunity: Explore new mediums and technologies, such as virtual reality and augmented reality, to create captivating and immersive ad campaigns.
3. Marketing - Disruptive innovation opportunity: Harness the power of emotional storytelling and experiential marketing strategies to create memorable and impactful brand experiences.
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