The V Magazine 'Overworld' Online Editorial is Inspired by Super Mario
Meghan Young — April 4, 2012 — Fashion
References: vmagazine & itsnicethat
It is easy to wonder why there aren't more online-exclusive fashion editorials like the V Magazine 'Overworld' one while browsing through it. An amazing series of animated gifs, it not only incorporates Super Mario-inspired backdrops in each still, the model Vanusa Savaris has a fun time interacting with each scene as well. For instance, she repeatedly punches the classic coin box and jumps to avoid getting knocked over by a red Koopa Troopa.
Conceived and shot by talented photography and animation duo Pamela Reed and Matthew Rader of Reed + Rader, the V Magazine Overworld online editorial is playfully retro. Eclectically and eccentrically styled by Aki Maesato, it features designs from Balenciaga, Thom Browne and Sonia Rykiel.
Conceived and shot by talented photography and animation duo Pamela Reed and Matthew Rader of Reed + Rader, the V Magazine Overworld online editorial is playfully retro. Eclectically and eccentrically styled by Aki Maesato, it features designs from Balenciaga, Thom Browne and Sonia Rykiel.
Trend Themes
1. Online-exclusive Fashion Editorials - The rise of online-exclusive fashion editorials allows for more innovative and interactive storytelling through unique mediums like animated gifs.
2. Super Mario-inspired Fashion - The incorporation of Super Mario-inspired backdrops and elements in fashion editorials creates a nostalgic and playful aesthetic that resonates with consumers.
3. Photography and Animation Collaboration - The collaboration between photographers and animators in fashion editorials opens up new creative possibilities, merging the worlds of static imagery and dynamic animation.
Industry Implications
1. Fashion - The fashion industry can utilize online-exclusive editorials and Super Mario-inspired designs to engage with consumers in a more interactive and memorable way.
2. Photography - Photographers can explore the integration of animation techniques to bring their fashion editorials to life and create visually captivating content.
3. Animation - Animation studios and artists can collaborate with fashion brands to create unique and visually stunning animated fashion editorials that captivate audiences.
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