'Photo Booth of Doom' Science World Promotion for Fear Exhibit
Katie Cordrey — January 4, 2010 — World
References: advertolog & rethinkcommunications
Science World lured folks shopping in Vancouver B.C. into a free photo booth, ‘The Photo Booth of Doom,’ as part of a promotional stunt by ad firm, Rethink Communications.
Rather than simply snapping a shot at the end of the photo booth countdown, an image of a frightened woman flashed on the photo booth screen, startling the photographic subjects.
They did receive photos, images of their frightened faces on a sheet that read, “A photo of a scared person is enough to spread fear. We can explain.”
Free passes to the Science World ‘Scream! The Science of Fear’ exhibit were included.
Rather than simply snapping a shot at the end of the photo booth countdown, an image of a frightened woman flashed on the photo booth screen, startling the photographic subjects.
They did receive photos, images of their frightened faces on a sheet that read, “A photo of a scared person is enough to spread fear. We can explain.”
Free passes to the Science World ‘Scream! The Science of Fear’ exhibit were included.
Trend Themes
1. Immersive Experiences - Disruptive innovation opportunity: Develop immersive photo booths that use technology to create interactive and unexpected experiences, enhancing customer engagement.
2. Experiential Marketing - Disruptive innovation opportunity: Use interactive photo booths as a marketing tool to create memorable experiences and generate buzz around a brand or event.
3. Psychological Marketing - Disruptive innovation opportunity: Explore the use of psychological triggers, such as fear, in marketing campaigns to evoke strong emotional responses and capture consumer attention.
Industry Implications
1. Event Planning - Disruptive innovation opportunity: Integrate interactive photo booths into event planning services, offering unique and engaging experiences for attendees.
2. Advertising - Disruptive innovation opportunity: Incorporate interactive photo booths into advertising campaigns, allowing brands to connect with consumers in a fun and memorable way.
3. Entertainment - Disruptive innovation opportunity: Collaborate with entertainment venues to create themed photo booths that enhance the overall visitor experience and drive customer loyalty.
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