Designer Evan Roth Creates Monumental Internet Mashup Video
Armida Ascano — September 12, 2010 — Pop Culture
References: evan-roth & techcrunch
Designer Evan Roth is responsible for some of the most memorable and outrageous work of this generation (think the 'BAD A#$ MOTHER F@%^&!' project). Thus, it's only right that Evan Roth release a net culture video of epic proportions.
Cleverly named 'Cache Rules Everything Around Me,' the 10-minute clip consists only of GIFs. GIFs are short, uncomplicated animations that the mass online community uses predominantly for humor. Set to the music of 'Girl Talk,' Evan Roth's masterpiece has been referred to as "being punched in the face by the Internet for 10 minutes." Epic indeed.
Cleverly named 'Cache Rules Everything Around Me,' the 10-minute clip consists only of GIFs. GIFs are short, uncomplicated animations that the mass online community uses predominantly for humor. Set to the music of 'Girl Talk,' Evan Roth's masterpiece has been referred to as "being punched in the face by the Internet for 10 minutes." Epic indeed.
Trend Themes
1. Net Culture Videos - The creation of net culture videos opens up opportunities for brands to engage with online communities through humor and visual storytelling.
2. Uncomplicated Animations - The use of short and uncomplicated animations like GIFs can be leveraged by businesses to create quick and engaging content for social media and advertising campaigns.
3. Monumental Mashup Projects - The development of monumental mashup projects like 'Cache Rules Everything Around Me' showcases the potential for artists and designers to create unique and immersive experiences using internet culture.
Industry Implications
1. Digital Advertising - The digital advertising industry can incorporate net culture videos and uncomplicated animations as part of their creative strategies to capture and retain audience attention.
2. Social Media Marketing - Social media marketers can leverage the use of GIFs and net culture videos to increase brand awareness, engagement, and shareability of their content online.
3. Art and Design - Artists and designers can explore the concept of monumental mashup projects to create interactive installations and experiences that blend traditional and internet culture.
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