'Stitchtagram' Creates Handmade Memories
Sarah Nazim — April 15, 2012 — Tech
References: stitchtagram.tumblr & stitchtagram
With the obsession of photo sharing on social networks, it’s no wonder Instagram has become so popular, and 'Stitchtagram' is a new way to share these memories. The company is run by two siblings by the name of Doug and Rachel Pfeffer, and their website allows you to design various pillows as you please.
The Pfeffer’s believe that memories should be kept beyond a Facebook album or Instagram feed. Although people may not be printing photos as much anymore, the sentimental value of having pictures up around your home or office is always nice. The photos are digitally printed on linen-cotton canvas, and the back of the pillows have an envelop-style closure.
These pillows are a great way to capture memories, and would also make for a great personalized gift.
The Pfeffer’s believe that memories should be kept beyond a Facebook album or Instagram feed. Although people may not be printing photos as much anymore, the sentimental value of having pictures up around your home or office is always nice. The photos are digitally printed on linen-cotton canvas, and the back of the pillows have an envelop-style closure.
These pillows are a great way to capture memories, and would also make for a great personalized gift.
Trend Themes
1. Instagram Memories - Creating tangible products from digital memories, such as Instagram photos, is a disruptive innovation opportunity.
2. Personalized Home Decor - The trend of customizable pillows and other home decor items offers a disruptive innovation opportunity to cater to individual tastes and preferences.
3. Print-on-demand Products - The rise in demand for personalized and unique products opens up a disruptive innovation opportunity for print-on-demand services like Stitchtagram.
Industry Implications
1. E-commerce - The e-commerce industry can take advantage of the trend by offering a platform for personalized product creation and delivery.
2. Printing and Manufacturing - The printing and manufacturing industry can tap into the demand for print-on-demand products and innovative printing methods.
3. Gift and Souvenir - The gift and souvenir industry can benefit from personalized and meaningful gift options like Stitchtagram's Instagram throw pillows.
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