Hotel brands incorporate elements of gamification in their accommodations
Trend – Hotels are prioritizing gamification in many forms–whether that's in the theme of the rooms they offer, in their loyalty programs, or in additional elements they offer throughout their customers' journeys. By gamifying the standard hotel experience, brands are prioritizing playful brand-customer interactions that offer a point of distinction from competitors.
Insight – This shift in the hospitality space comes as the hotel industry is required to compete with the ever-expanding homestay industry. As many consumers now become more globally influenced and therefore seek out the authentic local experiences that come with homestay services, gamified hotel packages that focus on "play" are revamping the hospitality space for consumers who would still consider novelty travel experiences over cultural ones.
Insight – This shift in the hospitality space comes as the hotel industry is required to compete with the ever-expanding homestay industry. As many consumers now become more globally influenced and therefore seek out the authentic local experiences that come with homestay services, gamified hotel packages that focus on "play" are revamping the hospitality space for consumers who would still consider novelty travel experiences over cultural ones.
Workshop Question - How could your brand incorporate gamification into its product/service?
Trend Themes
1. Gamification in Hospitality - Hotels are adding playful elements and gamification to their accommodations and loyalty programs for a unique customer experience.
2. AI-enhanced Loyalty Programs - Hotels are integrating chatbot AI to personalize the guest experience and prioritize guests' reservations.
3. Themed Resort Hotels - Hotels are offering immersive experiences based on popular culture, such as cartoon-themed and knowledge-testing hotels.
Industry Implications
1. Hospitality Industry - Businesses can explore gamification and playful elements to offer unique customer experiences and stay competitive in the market.
2. Technology Industry - Businesses can develop AI-enhanced chatbots to enhance the guest experience in the hospitality industry.
3. Entertainment Industry - Companies can partner with hospitality brands to create immersive themed accommodations that engage with and delight guests.
5 Featured, 44 Examples:
109,357 Total Clicks
Date Range:
Oct 17 — Apr 19
Trending:
Warm
Consumer Insight Topics:
