Brands take inspiration from the astrology-minded tendencies of consumers
Trend - An increased interest in traditional and New-Age astrological practices is seen among Millennials and Gen Z. As a result, more brands from varied industries are referencing these spiritual practices. These spaces and products cater to the direct interests and experiential preferences of younger generations.
Insights - In today's oversaturated market, consumers are seeking out unique, curated alternatives that better target their specific needs and preferences. As generations that grew up with more exposure to diversity and individuality, Millennials and Gen Z are seeking out products and services that similarly maintain that sense of uniqueness. Tailored offerings that speak to personality traits and behavior help to support those looking for more accessible forms of self expression and self-awareness.
Insights - In today's oversaturated market, consumers are seeking out unique, curated alternatives that better target their specific needs and preferences. As generations that grew up with more exposure to diversity and individuality, Millennials and Gen Z are seeking out products and services that similarly maintain that sense of uniqueness. Tailored offerings that speak to personality traits and behavior help to support those looking for more accessible forms of self expression and self-awareness.
Workshop Question - Conceptualize an astrology-themed product, service or experience that your brand could offer its younger customers.
Trend Themes
1. Astrology-based Products and Services - Millennials and Gen Z are seeking out unique, curated alternatives that better target their specific needs and preferences through products and services that similarly maintain that sense of uniqueness. This growing interest presents an opportunity for brands to cater to consumers' experiential preferences and interests.
2. Holistic Wellness and Technology Products - As consumers become more conscious about their health, there is a rising demand for holistic wellness products like the 'Moontrak' wearable that upgrades the experience for zodiac enthusiasts. This presents an opportunity for businesses to provide for the need and upgrade current wellness products with technology.
3. Environmental Sustainability - Communities are becoming more conscious of environmental sustainability, and business should find ways to impact the environment positively. The Moonbox subscription service supports 'Trees for the Future,' an organization that teaches communities about sustainable farming practices, a noble cause that businesses can emulate.
Industry Implications
1. Beauty and Cosmetics Industry - The beauty and cosmetics industry is ripe for innovation, with the Huda Beauty’s Mercury Retrograde being one example among many brands that have created successful astrology-inspired make-up products. Brands can find new ways like experimenting with shades and colors based on astrology signs to appeal to the changing trans-generational makeup needs.
2. Automotive Industry - Jaguar’s astrology-themed marketing campaign is an excellent example of integrating ancient pseudo-science into a modern marketing mix. Other top brands in the industry can emulate this and create similar campaigns designed toward attracting zodiac-themed car enthusiasts.
3. Liquor Industry - Astrology-themed bars have become quite popular among millennials who are fascinated by spiritual, mystical, and astrological magic. As seen in the Mood Ring Bar, liquor brands can create astrology-themed drinks that cater to zodiac enthusiasts and offer unique sensory experiences to attract the younger drinkers' market.
5 Featured, 45 Examples:
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Date Range:
Oct 17 — Feb 20
Trending:
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