Doritos and Mountain Dew are Hosting 'The Drop Zone' AR Events
Laura McQuarrie — October 7, 2017 — Tech
References: Every60Seconds & prnewswire
Mountain Dew and Doritos are teaming up to host a series of augmented reality events called The Drop Zone that will appeal to gamers who want to win a coveted Xbox One X console.
The Drop Zone events will be held in New York, Los Angeles and Chicago and will challenge players who have downloaded the Drop Zone app to engage in a real-time, location-based game of augmented reality capture the flag. As the integration of AR technology makes it possible for the classic game of capture the flag to be taken to the next level, participants will be able to set off both offensive and defensive power-ups.
As both Mountain Dew and Doritos are beloved by many gamers, registered attendees of New York Comic-Con will have the chance to pre-register for the Drop Zone experience.
The Drop Zone events will be held in New York, Los Angeles and Chicago and will challenge players who have downloaded the Drop Zone app to engage in a real-time, location-based game of augmented reality capture the flag. As the integration of AR technology makes it possible for the classic game of capture the flag to be taken to the next level, participants will be able to set off both offensive and defensive power-ups.
As both Mountain Dew and Doritos are beloved by many gamers, registered attendees of New York Comic-Con will have the chance to pre-register for the Drop Zone experience.
Trend Themes
1. Augmented Reality Gaming - The integration of AR technology in gaming opens up opportunities for immersive and interactive gameplay experiences.
2. Location-based Gaming - Utilizing location-based features in gaming allows for real-time, engaging experiences that incorporate the player's physical environment.
3. Branded AR Events - Hosting AR events tied to popular brands creates unique marketing opportunities and enhances brand engagement.
Industry Implications
1. Gaming - The gaming industry can leverage AR technology to create innovative and immersive gaming experiences.
2. Food and Beverage - Food and beverage brands can explore collaborations with gaming events to connect with their target audience in a fun and interactive way.
3. Advertising and Marketing - AR events tied to brands provide advertising and marketing agencies with new avenues to create engaging and memorable brand experiences.
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