The traditional delivery platform is enhanced in unlikely venues
Trend - Brands in the delivery space are enhancing their services not just by using new technology for the process of delivering products, but also in being less selective in the spaces they're willing and able to deliver to. Offering delivery services in unlikely venues functions as an extension of the convenience that consumers so frequently expect from brands.
Insight - Technology grants instant gratification, and as technology continues to develop, the definition of convenience transforms with it. As a result, consumers are expecting a higher degree of ease in all their brand interactions.
Insight - Technology grants instant gratification, and as technology continues to develop, the definition of convenience transforms with it. As a result, consumers are expecting a higher degree of ease in all their brand interactions.
Workshop Question - Conceptualize a unique delivery service for your brand's product/service.
Trend Themes
1. Enhanced Delivery Services - Brands in the delivery space are enhancing their services by using new technology and being less selective in the spaces they are willing and able to deliver to.
2. Autonomous Robots for Delivery - Service robots are becoming increasingly common to complete tasks such as delivering products in buildings and in some cases, rooms within larger buildings.
3. Drone Deliveries - Drone technology is developing and expanding, making it more common to see drones delivering packages or completing other tasks.
Industry Implications
1. Delivery Industry - The delivery industry can use enhanced delivery services to differentiate themselves, especially in the wake of e-commerce growth.
2. Robotics and Automation Industry - The robotics and automation industry can benefit by creating customized robots to complete tasks specific to certain environments and roles.
3. E-commerce Industry - The use of drones and autonomous robots for deliveries by the e-commerce industry can help businesses provide quicker and more efficient delivery experiences to customers.
