Dove and Cartoon Network are Creating Videos to Support Youth Confidence
Laura McQuarrie — April 5, 2018 — Pop Culture
References: facebook & cosmeticsbusiness
Dove Self-Esteem Project is an initiative that uses educational programs to promote confidence and self-worth, and its latest venture is happening between Dove and Cartoon Network.
The personal care brand is partnering with Cartoon Network’s animated series Steven Universe—the first of its kind on the channel to be created by a woman—to share conversations from characters on the show about bullying, confidence, acceptance and self-esteem.
The Dove Self-Esteem Project x Steven Universe: Appearance Related Teasing and Bullying video stars the antagonist Jasper and Amethyst, who is shorter than most characters in the series. When Jasper makes a remark about the stout character's height, Amethyst shares a positive message on self-acceptance, as well as the fact that cruel words often stem from a bully's own personal issues and insecurities, which quickly has Jasper changing her tune.
The personal care brand is partnering with Cartoon Network’s animated series Steven Universe—the first of its kind on the channel to be created by a woman—to share conversations from characters on the show about bullying, confidence, acceptance and self-esteem.
The Dove Self-Esteem Project x Steven Universe: Appearance Related Teasing and Bullying video stars the antagonist Jasper and Amethyst, who is shorter than most characters in the series. When Jasper makes a remark about the stout character's height, Amethyst shares a positive message on self-acceptance, as well as the fact that cruel words often stem from a bully's own personal issues and insecurities, which quickly has Jasper changing her tune.
Trend Themes
1. Educational Programs for Confidence - The trend of using educational programs to promote confidence and self-worth presents opportunities for businesses to develop innovative tools and resources.
2. Partnerships with Entertainment Channels - The trend of partnering with entertainment channels, like the collaboration between Dove and Cartoon Network, opens doors for businesses to reach a wider audience and engage them in meaningful conversations.
3. Promoting Positive Messaging in Media - The trend of promoting positive messaging in media, such as the Dove Self-Esteem Project x Steven Universe video, allows businesses to leverage storytelling to inspire and empower individuals.
Industry Implications
1. Personal Care - The personal care industry can create disruptive innovation opportunities by incorporating confidence-building elements into their product lines and marketing campaigns.
2. Animation - The animation industry has the chance to explore disruptive innovation by crafting more inclusive and positive storylines that address important social issues.
3. Education - The education industry can seize the disruption opportunity by developing more comprehensive curricula and programs that focus on building confidence and addressing bullying.
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