Surround sound technology is transformed into unlikely, compact platforms
Trend - Surround sound technology is being adapted into streamlined, personal formats--with everything from helmets to sunglasses incorporating this 360 degree sound technology. This shift comes as consumers expect enhanced function to justify the value of experiential products.
Insight - The convenience of modern day technology has created a system where consumers expect all aspects of their lives to be both enhanced and simplified with the help of technology. Whether for professional, personal or entertainment-related purposes, consumers now expect multi-benefit functionalities in the products they purchase.
Insight - The convenience of modern day technology has created a system where consumers expect all aspects of their lives to be both enhanced and simplified with the help of technology. Whether for professional, personal or entertainment-related purposes, consumers now expect multi-benefit functionalities in the products they purchase.
Workshop Question - Conceptualize a streamlined version of your product/service.
Trend Themes
1. Compact Surround Sound - Surround sound technology is being adapted into streamlined, personal formats that deliver 360 degree sound experience on the move.
2. Wearable Audio - Consumers expect multi-benefit functionalities in products they purchase, leading to collaborations between audio and fashion industries for innovative solutions.
3. Personalized 3D Audio - Consumers are looking for an immersive audio experience which is personalized and enabled by technology in the form of smart headphones and immersive software.
Industry Implications
1. Audio Technology - The audio technology industry can collaborate with fashion and sports industries to create innovative wearable audio products.
2. Fashion - The fashion industry can collaborate with audio technology companies to create functional and stylish wearable audio products.
3. Gaming - The gaming industry can implement immersive 3D audio technology to enhance gamers’ experience and create new levels of engagement.
5 Featured, 42 Examples:
70,092 Total Clicks
Date Range:
Jun 18 — Mar 19
Trending:
Average
Consumer Insight Topics:
