Skincare brands prioritize sunscreen formulations that highlight skin
Trend - Many skincare brands have shifted to mattifying SPF formulations that don't feel greasy on the skin–however some are leaning into the moisturizing qualities of sunscreen lotions and producing ones that enhance the glow of the skin. To avoid heaviness but promote radiance, such formulations provide the best of both worlds for the majority of consumers who tend to have combination skin.
Insight - With increased volatility in current events, consumers are looking to gain a better sense of control by customizing their routines. To do so, they turn to the vast amount of sources online to become more informed of what products are specific to their needs. As a result, they look for products that prioritize specific features, while also enhancing beauty.
Insight - With increased volatility in current events, consumers are looking to gain a better sense of control by customizing their routines. To do so, they turn to the vast amount of sources online to become more informed of what products are specific to their needs. As a result, they look for products that prioritize specific features, while also enhancing beauty.
Workshop Question - Consider how your brand could strike a balance to cater to the majority of its customers.
Trend Themes
1. Glowy Sunscreen Formulations - Skincare brands manufacturing sunscreen lotions that highlight skin's radiance while also providing sun protection.
2. Solid Stick Sunscreens - The use of solid stick format in sun care products that provide deep hydration and easy on-the-go application.
3. SPF Highlighters - Combining makeup and sunscreen properties into one product to enhance the facial features and protect the skin from the sun.
Industry Implications
1. Beauty and Skincare Industry - Manufacturing sun care products that provide sun protection along with additional skincare benefits for customized routines.
2. Mess-free Personal Care and Cosmetics - Providing toners, exfoliators, serums, and other beauty products in a solid stick format for a convenient application.
3. Dermatology Industry - Manufacturing products that offer a healthy, radiant-looking glow while shielding the skin from environmental stressors and repairing the skin's natural moisture barrier.
