A Real-Life Kwik-E-Mart Has Been Opened in Myrtle Beach
Michael Hemsworth — August 21, 2018 — Business
References: simex-iwerks & coolmaterial
Fans of The Simpsons will be pleased to hear the news of this real-life Kwik-E-Mart convenience store that has been opened in Myrtle Beach, South Carolina as part of a new campaign.
Established as part of The Simpsons in 4D campaign, the convenience store offers ample refreshments from the cartoon series including Buzz Cola, Squishee drinks and even Lard Lad Donuts. The establishment has been unveiled alongside The Aztec Theater that will open later this year to further enhance the sense of a real-life Simpsons experience.
The real-life Kwik-E-Mart convenience store speaks to the maintained popularity of in-store experiences as brands seek to bring pop culture to life through interactive designs that are suitable for consumers of all ages.
Established as part of The Simpsons in 4D campaign, the convenience store offers ample refreshments from the cartoon series including Buzz Cola, Squishee drinks and even Lard Lad Donuts. The establishment has been unveiled alongside The Aztec Theater that will open later this year to further enhance the sense of a real-life Simpsons experience.
The real-life Kwik-E-Mart convenience store speaks to the maintained popularity of in-store experiences as brands seek to bring pop culture to life through interactive designs that are suitable for consumers of all ages.
Trend Themes
1. Pop Culture Experiences - The opening of a real-life Kwik-E-Mart convenience store shows the trend of brands bringing pop culture to life through interactive designs.
2. In-store Entertainment - The maintained popularity of in-store experiences is highlighted by the opening of The Simpsons themed convenience store.
3. Nostalgic Marketing - The success of the real-life Kwik-E-Mart speaks to the trend of brands capitalizing on nostalgia by offering products from iconic cartoon series.
Industry Implications
1. Retail - The retail industry has opportunities to create immersive in-store experiences that cater to consumers' love for pop culture.
2. Hospitality - Hotels, resorts, and theme parks can explore partnerships with popular cartoons to offer unique and engaging entertainment experiences.
3. Food and Beverage - Food and beverage companies can leverage nostalgic marketing strategies to attract customers, using beloved cartoon characters as brand representatives.
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