Travel-specific skincare offers specialized formulations
Trend - Brands in skincare and travel industries are increasingly catering to consumers who prioritize skincare, particularly as they're traveling from one location to the next. Travel-specific skincare items are specifically formulated to adapt to both the regulations associated with travel, and the exact skincare needs of those who spend a lot of time in-transit
Insight - The skincare industry's enormous growth in recent years can be attributed to young people's habit of viewing skincare as a part of their health routines, rather than an afterthought. The more intentional practice of preventative skincare that these generations take part in requires products and services that are targeted to their exact needs, even when those needs change intermittently.
Insight - The skincare industry's enormous growth in recent years can be attributed to young people's habit of viewing skincare as a part of their health routines, rather than an afterthought. The more intentional practice of preventative skincare that these generations take part in requires products and services that are targeted to their exact needs, even when those needs change intermittently.
Workshop Question - How could your brand better cater to its customers lifestyles?
Trend Themes
1. Travel-specific Skincare - Increasingly, brands in skincare and travel industries are specially formulating products primarily for travel, especially as more consumers prioritise skincare while travelling.
2. Waterless Sheet Masks - Dry sheet masks that are waterless, mess-free and travel-friendly are becoming increasingly popular as they contain more than 96% active ingredients, are reusable and completely vegan-friendly.
3. On-the-go Skincare Kits - On-the-go skincare kits, specifically made for the busy traveler, contain an uncomplicated and gentle beauty routine that helps with cleanup after travelling and unwinding during their journey.
Industry Implications
1. Skincare Industry - Young people's inclination to adopt skincare as part of their health routines presents growth opportunities for the industry and it needs to make targeted products and services.
2. Travel Industry - The growing number of consumers prioritising skincare while traveling presents opportunities for brands in the travel industry to offer products and services that cater to their customers' needs.
3. Beauty Industry - The beauty industry can take advantage of millennial and generation Z's tendency towards preventative skincare, developing targeted and luxurious skincare for their active lifestyles.
