The New Ethical Ocean Website Presents a Revamped E-Commerce Company
Tiana Reid — February 28, 2012 — Social Good
References: ethicalocean
The new Ethical Ocean website revamps its already-cool platform that offers sustainable, environmentally friendly, fair trade, cruelty-free and organic products at the click of a button. That hasn't changed but after a promising first year, Ethical Ocean chose just the right time to revamp not simply its web design, but also its very DNA.
For one, the homepage is now personalized to what products you shop for most. "We now ask members what matters most to them when they shop," said CEO Chad Hamre who SocialBusiness.org interviewed last April. What's more, the e-commerce boutique is now a members-only site. To join, you have to create an account but also invite friends to gain access. If you have 15 friends join (who you invited), Ethical Ocean will donate $20 to a charity. It's a social network with purpose and stands to reinvent the way in which we shop for sustainable goods.
The main page of the new Ethical Ocean website features a never-ending scroll through everything from bamboo tech t-shirts, trendy leggings, hemp products to fair trade chocolate, reusable water bottles, boho jewelry and mineral eye liner. With all that and more, the company is building community through commerce.
Contact Information:
Ethical Ocean website
Ethical Ocean on Facebook
Ethical Ocean on Twitter
For one, the homepage is now personalized to what products you shop for most. "We now ask members what matters most to them when they shop," said CEO Chad Hamre who SocialBusiness.org interviewed last April. What's more, the e-commerce boutique is now a members-only site. To join, you have to create an account but also invite friends to gain access. If you have 15 friends join (who you invited), Ethical Ocean will donate $20 to a charity. It's a social network with purpose and stands to reinvent the way in which we shop for sustainable goods.
The main page of the new Ethical Ocean website features a never-ending scroll through everything from bamboo tech t-shirts, trendy leggings, hemp products to fair trade chocolate, reusable water bottles, boho jewelry and mineral eye liner. With all that and more, the company is building community through commerce.
Contact Information:
Ethical Ocean website
Ethical Ocean on Facebook
Ethical Ocean on Twitter
Trend Themes
1. Members-only E-commerce - The trend towards exclusive e-commerce sites that require membership to access can disrupt the traditional retail model and create a sense of community among ethical shoppers.
2. Personalized Homepages - The trend towards personalized homepages that cater to individual shopping preferences can increase user engagement and loyalty.
3. Community-driven Business - The trend towards community-driven e-commerce business models can create a sense of purpose and social impact, increasing customer satisfaction and brand loyalty.
Industry Implications
1. Sustainable Retail - Exclusive e-commerce sites that specialize in sustainable, ethical, and environmentally friendly products can disrupt the traditional retail industry and create a new market for conscious consumers.
2. Social Networking - The intersection of social networking and e-commerce can disrupt the traditional way of shopping and create new opportunities for community-driven business models.
3. Personalized Marketing - The trend towards personalized marketing and data-driven insights can enhance the user experience and increase brand loyalty, especially in the ethical retail sector.
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