Convenient water filtration systems calm fears of polluted H2O
Implications - Research has found a correlation between contaminated drinking water and health issues such as cancer, asthma and even learning disabilities. While many consumers continue to be unfazed by the water in their taps, an increasing number are taking extra precautions. Helping concerned individuals ensure they always have safe drinking water on hand are innovative water purifying systems that are convenient and easy to use. These purifiers and filters appeal to our innate fears of sickness by contaminated consumption, and as long as there is a fear (and as more consumers become aware of the issue), these products will receive attention in the marketplace.
Trend Themes
1. Convenient Water Purifiers - As consumers become more aware of health issues related to contaminated drinking water, water purifiers and filters that are convenient and easy to use will continue to receive attention in the marketplace.
2. Solar-powered Water Purifiers - Products like the Eliodomestico show disruptive innovation opportunities in creating innovative, logic-defying solar-powered purifiers to help alleviate conflicts and social pressures related to the Earth's dwindling supply of clean water.
3. Multifunctional Water Filters - Designing water filters that work with a variety of items like the Philips InstantTrust, would be cost-effective and practical for consumers to ensure clean drinking water throughout their homes.
Industry Implications
1. Home Appliances - Manufacturers of water filters and purifiers can benefit from developing innovative and convenient products that appeal to concerns around contaminated drinking water.
2. Renewable Energy - Incorporating solar power technology into water purifying systems can help alleviate conflicts and social pressures related to the Earth's dwindling supply of clean water.
3. Environmental Conservation - Developing cost-effective and practical water filters that can be used with a variety of items can help reduce waste from single-use plastic water bottles.
