Buy a Present from the Cabinet of Dreams & Support Women's Aid
Katherinev123 — February 10, 2012 — Lifestyle
References: womensaid.org.uk & popsop
This year, instead of giving your Valentine the standard box of chocolates or bouquet of flowers, give a virtual gift from the Cabinet of Dreams and support Women's Aid in the process. Women's Aid is a UK organization that aims to end domestic violence. For Valentine's Day this year, it has teamed up with agency Grey London on a project that will help raise funds to protect women from domestic abuse.
The Cabinet of Dreams offers shoppers nine virtual gifts, such as "a stolen moment" and "old fashioned romance." Each of the gifts have been interpreted into art by some of London's most renowned artists such as Kyle Bean, Fred Butler and Nicole Mueller, and subsequently encased in classic bell jars. The jars of "gifts" are displayed as an installation at The FrameStore in Soho. Here, shoppers can purchase gifts by texting the number next to each item and donating an amount between £2 and £20 to Women's Aid, describes Popsop.
The Cabinet of Dreams offers shoppers nine virtual gifts, such as "a stolen moment" and "old fashioned romance." Each of the gifts have been interpreted into art by some of London's most renowned artists such as Kyle Bean, Fred Butler and Nicole Mueller, and subsequently encased in classic bell jars. The jars of "gifts" are displayed as an installation at The FrameStore in Soho. Here, shoppers can purchase gifts by texting the number next to each item and donating an amount between £2 and £20 to Women's Aid, describes Popsop.
Trend Themes
1. Virtual Charitable Gifts - The trend of virtual charitable gifts is disrupting the traditional gift-giving industry and creating an opportunity for socially conscious businesses.
2. Artistic Collaborations for Social Good - The trend of artistic collaborations for social good is disrupting the art industry and creating an opportunity for artists to make a positive impact while showcasing their work.
3. Fundraising Through Texting - The trend of fundraising through texting is disrupting the nonprofit industry and creating an opportunity for organizations to easily raise funds using technology.
Industry Implications
1. Gift-giving - The gift-giving industry has an opportunity to incorporate charitable giving into their products, creating more meaningful gifts for consumers.
2. Art - The art industry has an opportunity to collaborate with social causes, creating unique pieces that promote awareness and raise funds for important issues.
3. Nonprofit - The nonprofit industry has an opportunity to explore new fundraising methods like texting donations, making it easier and more convenient for donors to contribute to their causes.
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