'Squeezy' Helps Women Fight Urinary Incontinence
References: squeezyapp & bladderandbowel.org
One in three women will suffer from urinary incontinence at some point in their lives, but Squeezy is an app that's aiming to reduce that ratio. The NHS-sponsored app provides pelvic floor-strengthening programs, including exercises and scheduling, that help women proactively work to prevent urinary incontinence and pelvic organ collapse.
Squeezy comes with a standard exercise regime that any woman can adhere to, but the app can also be personalized with input from a specialized physiotherapist depending on each patient's needs. In either case, it provides not only detailed instructions about how to perform the various exercises but also push notifications that serve as reminders throughout the day.
Beyond the direct impact that Squeezy has on women's health, the app's playful branding serves to normalize issues surrounding pelvic floor care and remove the stigma surrounding it.
Squeezy comes with a standard exercise regime that any woman can adhere to, but the app can also be personalized with input from a specialized physiotherapist depending on each patient's needs. In either case, it provides not only detailed instructions about how to perform the various exercises but also push notifications that serve as reminders throughout the day.
Beyond the direct impact that Squeezy has on women's health, the app's playful branding serves to normalize issues surrounding pelvic floor care and remove the stigma surrounding it.
Trend Themes
1. Pelvic Floor-strengthening Apps - Disruptive innovation opportunity: Develop personalized pelvic floor-strengthening apps that cater to specific patient needs.
2. Preventive Healthcare - Disruptive innovation opportunity: Create apps that proactively address women's health issues, like urinary incontinence, through personalized exercise programs.
3. Healthtech Solutions for Women's Health - Disruptive innovation opportunity: Develop innovative healthtech solutions, like Squeezy, to address women's health concerns and improve their quality of life.
Industry Implications
1. Digital Health - Disruptive innovation opportunity: Create digital health platforms that offer personalized pelvic floor-strengthening programs and monitoring.
2. Fitness & Wellness - Disruptive innovation opportunity: Integrate portable technology and smartphone apps into fitness and wellness programs that specifically target pelvic floor health.
3. Medical Technology - Disruptive innovation opportunity: Explore the development of new medical technologies that improve the diagnosis and treatment of urinary incontinence and pelvic organ collapse.
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