Willow Offers a Stylish and Functional Alternative to Adult Diapers
Justin Lam — August 1, 2018 — Life-Stages
References: hiwillow & fastcompany
Adult incontinence is a common affliction many will one day suffer from, but Willow is offering thoughtfully designed incontinence underwear to provide an alternative to unflattering adult diapers. Founded by Will Herlands, this specific underwear company offers a direct-to-consumer line of affordable, comfortable and disposable underwear for both men and women. The designs of Willow's incontinence underwear are meant to be discrete and fashion-forward, while still ensuring usefulness and affordability.
Unlike most adult diapers, Willow's incontinence underwear placed its first emphasis on the design before function. This ensures that wearers can feel confident in the pieces, but can also rest assured knowing they will function when necessary. The underwear itself is comprised of thin but absorbent material that also offers odor control.
Unlike most adult diapers, Willow's incontinence underwear placed its first emphasis on the design before function. This ensures that wearers can feel confident in the pieces, but can also rest assured knowing they will function when necessary. The underwear itself is comprised of thin but absorbent material that also offers odor control.
Trend Themes
1. Stylish Incontinence Underwear - Disruptive innovation opportunity in the adult incontinence market by offering thoughtfully designed and fashionable alternatives to traditional adult diapers.
2. Direct-to-consumer Incontinence Products - Opportunity to disrupt the incontinence product industry by providing affordable and convenient direct-to-consumer lines of underwear for men and women.
3. Fashion-forward Healthcare Products - Innovation opportunity in creating fashion-forward designs for healthcare products, catering to consumers' desire for style and functionality.
Industry Implications
1. Healthcare - Potential disruption in the healthcare industry by providing stylish and functional incontinence products that prioritize user experience.
2. Fashion - Innovative solutions for the fashion industry by incorporating stylish, discrete and functional designs into incontinence underwear products.
3. Direct-to-consumer - Disruptive potential in the direct-to-consumer industry through the development and sale of affordable and fashionable incontinence underwear.
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