Calvin Klein and Urban Outfitters Partnered for a New Line
Riley von Niessen — June 23, 2017 — Fashion
References: urbanoutfitters & hypebae
Recently, Calvin Klein and Urban Outfitters joined forces to create a series of Modern Cotton Triangle Bras, which can be paired with matching bikini-style briefs.
To promote the exclusive release, Calvin Klein and Urban Outfitters launched an editorial that spotlights a number of models who pose in the different colorways that are offered. This includes white, gray, black, rosy pink, and light beige. On each piece, the iconic branding of Calvin Klein is featured on the thick elastic bands that secures the material to the wearer's body.
All of the colorways are currently available from Urban Outfitters' online store, as well as a selection of its in-store locations for $36 USD for a limited time.
To promote the exclusive release, Calvin Klein and Urban Outfitters launched an editorial that spotlights a number of models who pose in the different colorways that are offered. This includes white, gray, black, rosy pink, and light beige. On each piece, the iconic branding of Calvin Klein is featured on the thick elastic bands that secures the material to the wearer's body.
All of the colorways are currently available from Urban Outfitters' online store, as well as a selection of its in-store locations for $36 USD for a limited time.
Trend Themes
1. Co-branded Underwear - The collaboration between Calvin Klein and Urban Outfitters for a new line of underwear presents an opportunity for other fashion brands to partner and co-create unique products.
2. Triangle Bra Trend - The launch of the Modern Cotton Triangle Bras by Calvin Klein and Urban Outfitters indicates a growing trend in triangle bra styles, offering an opportunity for lingerie companies to explore this design.
3. Editorial Marketing - The use of an editorial by Calvin Klein and Urban Outfitters to promote their exclusive underwear range highlights the potential for other fashion brands to leverage storytelling and visuals to attract customers.
Industry Implications
1. Fashion Retail - The co-branded underwear range by Calvin Klein and Urban Outfitters opens up potential partnership opportunities for fashion retailers seeking exclusive collaborations.
2. Lingerie - The launch of the Modern Cotton Triangle Bras signifies a new trend in triangle bra styles within the lingerie industry, offering space for brands to innovate and create unique designs.
3. Marketing and Advertising - The use of an editorial to promote the exclusive underwear range exemplifies an opportunity for marketing and advertising agencies to explore creative approaches to brand collaborations and storytelling campaigns.
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