The Calvin Klein Bralette Received a Shimmering Makeover
Ellen Smith — October 16, 2017 — Fashion
References: urbanoutfitters & hypebae
Calvin Klien's bralette and underwear have undergone a metallic makeover, offering consumers a shimmering iteration of the popular product.
Deviating from the classic white, gray or black variations, this new metallic silver iteration offers consumers a chic yet comfortable alternative to the classic undergarment. Ideal for accessorizing an athleisure look or for a comfortable night in, this matching set offers the wearer an elevated colorway from the traditional product. The racerback-style bralette offers optimal comfort and support for the wearer, promising a versatile product that holds up well during a workout or for simply relaxing around the house.
The shimmering set is complete with an iconic elastic band that boasts the Calvin Klein logo.
Deviating from the classic white, gray or black variations, this new metallic silver iteration offers consumers a chic yet comfortable alternative to the classic undergarment. Ideal for accessorizing an athleisure look or for a comfortable night in, this matching set offers the wearer an elevated colorway from the traditional product. The racerback-style bralette offers optimal comfort and support for the wearer, promising a versatile product that holds up well during a workout or for simply relaxing around the house.
The shimmering set is complete with an iconic elastic band that boasts the Calvin Klein logo.
Trend Themes
1. Shimmering Undergarments - The metallic makeover of Calvin Klein's bralette and underwear offers consumers a shimmering iteration of the popular product, appealing to those looking for an elevated colorway from the traditional product.
2. Athleisure Accessories - The shimmering undergarment set is ideal for accessorizing an athleisure look, presenting innovative opportunities for apparel companies to create complementary clothing lines.
3. Comfortable Nightwear - Calvin Klein's metallic undergarments present a comfortable yet chic option for nightwear, calling for disruptive innovation within the sleepwear industry.
Industry Implications
1. Underwear - The metallic makeover of Calvin Klein's bralette and underwear reacts to the increasing demand for elevated and stylish products, challenging other underwear brands to innovate their product line with non-traditional colors and textures.
2. Athleisure - The shimmering undergarment set complements athleisure wear and provides unique opportunities for apparel companies to create fashion-forward designs and accessories for the sports and fitness market.
3. Sleepwear - Calvin Klein's metallic undergarments offer a comfortable yet chic option for nightwear, calling for disruptive innovation to the sleepwear industry to create fashionable yet cozy pieces.
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