The Spinato’s Broccoli Crust Pizzas Come in New Flavor Options
Michael Hemsworth — February 12, 2020 — Marketing
References: spinatos & snackandbakery
The Spinato’s Broccoli Crust Pizzas range is being expanded by the brand to offer consumers a few new ways to enjoy the healthier variant of frozen pizza. The pizzas will now come in the Uncured Pepperoni and the Get Meaty varieties, which are both naturally gluten-free and crafted with only the finest ingredients to ensure they meet the needs of discerning consumers. The pizzas now come in six flavor options to choose from and maintain a better nutritional profile when compared to conventional frozen pizzas.
The Spinato’s Broccoli Crust Pizzas range expansion was explained by Co-Founder and President of Spinato's Fine Foods Anthony Spinato who said, "We’re committed to “growing good” so we created our Broccoli Crust Pizzas to fill a void that we were seeing within the category. Consumers were burnt out on cauliflower-based products while gluten-free pizzas skimped on flavor and over-delivered on unhealthful ingredients. Knowing that the taste and nutritional benefits of broccoli far outweighs that of cauliflower, we decided to create a Broccoli Crust Pizza that would rival not only healthy pizza, but the entire frozen pizza category—and we succeeded.”
The Spinato’s Broccoli Crust Pizzas range expansion was explained by Co-Founder and President of Spinato's Fine Foods Anthony Spinato who said, "We’re committed to “growing good” so we created our Broccoli Crust Pizzas to fill a void that we were seeing within the category. Consumers were burnt out on cauliflower-based products while gluten-free pizzas skimped on flavor and over-delivered on unhealthful ingredients. Knowing that the taste and nutritional benefits of broccoli far outweighs that of cauliflower, we decided to create a Broccoli Crust Pizza that would rival not only healthy pizza, but the entire frozen pizza category—and we succeeded.”
Trend Themes
1. Broccoli Crust Pizza Trend - The expanding range of Spinato’s Broccoli Crust Pizzas offers disruptive innovation opportunities for healthier and gluten-free frozen pizzas.
2. Gluten-free Frozen Pizza Trend - Spinato’s Broccoli Crust Pizzas, now available in six flavor options, reflects the growing trend of consumers seeking gluten-free options with better nutritional profiles.
3. Vegetable-based Frozen Pizza Trend - Spinato’s Broccoli Crust Pizzas capitalizes on the emerging trend of vegetable-based frozen pizzas and offers a healthy alternative to conventional frozen pizzas.
Industry Implications
1. Frozen Food Industry - Spinato’s Broccoli Crust Pizzas offers disruptive innovation opportunities for frozen food companies to create healthier and gluten-free options with better nutritional profiles.
2. Fast Food Industry - The trend of vegetable-based frozen pizzas, as demonstrated by Spinato’s Broccoli Crust Pizzas, presents disruptive innovation opportunities for fast food companies to offer healthier and gluten-free pizza options on their menus.
3. Health Food Industry - The expansion of Spinato’s Broccoli Crust Pizzas range reflects the growing demand for vegetable-based and gluten-free options in the health food industry.
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