Green Giant's Veggie Hash Browns Replace Potatoes with Cauliflower
Laura McQuarrie — February 27, 2020 — Lifestyle
References: greengiant & foodbusinessnews.net
Green Giant has been making cauliflower-fueled products for several years now, and the newest addition to its portfolio is potato-free cauliflower hash browns. A single serving of the Veggie Hash Browns provides one full serving of cauliflower, making it easy to sneak more vegetables into a diet as part of a breakfast or snack. Notably, the cruciferous vegetable is the first ingredient in the potato-free hash browns, which are free from artificial flavors, colors or preservatives.
With everything from riced cauliflower and buttery mashed cauliflower to cauliflower pizza crusts, it's apparent that cauliflower has become a popular substitute for starchy foods. The Veggie Hash Browns are also offered in a mixed Cauliflower & Broccoli variety, and in the year ahead, Green Giant will be introducing even more cauliflower-centered products in the form of breadsticks and gnocchi.
Image Credit: Green Giant
With everything from riced cauliflower and buttery mashed cauliflower to cauliflower pizza crusts, it's apparent that cauliflower has become a popular substitute for starchy foods. The Veggie Hash Browns are also offered in a mixed Cauliflower & Broccoli variety, and in the year ahead, Green Giant will be introducing even more cauliflower-centered products in the form of breadsticks and gnocchi.
Image Credit: Green Giant
Trend Themes
1. Cauliflower-fueled Products - The popularity of cauliflower as a substitute for starchy foods creates opportunities for innovative products and recipes.
2. Plant-based Breakfast Alternatives - The rise of cauliflower hash browns and other vegetable-based breakfast options provides opportunities for plant-based alternatives in the breakfast food industry.
3. Expanding Cauliflower-centered Products - Green Giant's plan to introduce even more cauliflower-centered products, such as breadsticks and gnocchi, highlights the expanding market for cauliflower-based options in various food categories.
Industry Implications
1. Food Manufacturing - Food manufacturers can capitalize on the demand for cauliflower-based products by developing innovative recipes and expanding their vegetable-focused product lines.
2. Frozen Food - The rise of cauliflower hash browns presents an opportunity for the frozen food industry to create and market healthier frozen breakfast options.
3. Plant-based Foods - The popularity of cauliflower and other plant-based alternatives provides opportunities for growth in the plant-based food industry as consumers seek healthier and sustainable food choices.
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